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Snapchat ads fields list

Fields reference

Id Name Type DataType
dateDatedimensionstring
timeTimedimensionstring
hourHourdimensionstring
isoweekWeek (Mon-Sun)dimensionstring
weekWeek (Sun-Sat)dimensionstring
nth_isoweekNth Week (Mon-Sun)dimensionstring
nth_weekNth Week (Sun-Sat)dimensionstring
monthMonthdimensionstring
month_nameMonth namedimensionstring
day_of_monthDay of monthdimensionstring
day_of_weekDay of weekdimensionstring
day_of_week_nameDay of week (name)dimensionstring
yearYeardimensionstring
quarterQuarterdimensionstring
date_rangeDate rangedimensionstring
adaccount_idAd account iddimensionstring
adaccount_created_atAd account creation date/timedimensionstring
adaccount_nameAd account namedimensionstring
adaccount_statusAd account statusdimensionstring
adaccount_currencyAd account currencydimensionstring
adaccount_timezoneAd account timezonedimensionstring
campaign_idCampaign iddimensionstring
campaign_created_atCampaign creation date/timedimensionstring
campaign_nameCampaign namedimensionstring
campaign_statusCampaign statusdimensionstring
campaign_daily_budget_microCampaign daily budgetdimensionstring
campaign_start_timeCampaign start date/timedimensionstring
campaign_end_timeCampaign end date/timedimensionstring
adsquad_idAd Squad iddimensionstring
adsquad_created_atAd Squad creation date/timedimensionstring
adsquad_nameAd Squad namedimensionstring
adsquad_statusAd Squad statusdimensionstring
adsquad_billing_eventAd Squad billing eventdimensionstring
adsquad_daily_budget_microAd Squad daily budgetdimensionstring
adsquad_bid_strategyAd Squad bid strategydimensionstring
adsquad_optimization_goalAd Squad optimization goaldimensionstring
adsquad_start_timeAd Squad start date/timedimensionstring
ad_idAd iddimensionstring
ad_created_atAd creation date/timedimensionstring
ad_nameAd namedimensionstring
ad_statusAd statusdimensionstring
ad_typeAd typedimensionstring
ad_creative_idAd creative iddimensionstring
countryCountrydimensionstring
osOperating Systemdimensionstring
regionOperating Systemdimensionstring
dmaOperating Systemdimensionstring
genderGenderdimensionstring
ageAgedimensionstring
makeDevice makedimensionstring
lifestyle_categoryInterestdimensionstring
ecpmPaid eCPMmetricfloat
ecpmrPaid eCPMRmetricfloat
ecpveCPVmetricfloat
ecpceCPCmetricfloat
cost_per_native_leadsCost per leadmetricfloat
cost_per_attachment_view_completionCost per Long Form Video Viewmetricfloat
ecpieCPImetricfloat
total_installs_rateInstall ratemetricfloat
impressionsPaid impressionsmetricfloat
swipesClicksmetricfloat
screen_time_millisScreen time (ms)metricfloat
quartile_1Video Plays at 25%metricfloat
quartile_2Video Plays at 50%metricfloat
quartile_3Video Plays at 75%metricfloat
view_completionVideo Completionmetricfloat
spendAmount Spentmetricfloat
video_views2 Second Video Viewsmetricfloat
frequencyPaid Frequencymetricfloat
avg_screen_time_millisAverage Screen Timemetricfloat
uniquesPaid Reachmetricfloat
video_views_time_based2 Second Video Views (View Time Only)metricfloat
video_views_15s15 Second Video Viewmetricfloat
profile_clicksProfile Clicksmetricfloat
android_installsApp Installs (Android Only)metricfloat
ios_installsApp Installs (iOS Only)metricfloat
total_installsApp Installsmetricfloat
attachment_avg_view_time_millisAverage Attachment Screen Timemetricfloat
attachment_frequencyAttachment Frequencymetricfloat
attachment_total_view_time_millisTotal Attachment View Timemetricfloat
attachment_uniquesAttachment Paid Reachmetricfloat
swipe_up_percentClick Ratemetricfloat
attachment_quartile_1Long Form Video Attachment Plays at 25%metricfloat
attachment_quartile_2Long Form Video Attachment Plays at 50%metricfloat
attachment_quartile_3Long Form Video Attachment Plays at 75%metricfloat
attachment_view_completionLong Form Video Attachment Completionsmetricfloat
attachment_total_view_time_millisLong Form Video view time (Total)metricfloat
attachment_video_views10 Sec Attachment Long Form Video Viewsmetricfloat
story_opensStory Opensmetricfloat
story_completesStory Completesmetricfloat
position_impressionsStory Impressionsmetricfloat
position_screen_time_millisStory Total View Time (sec)metricfloat
avg_position_screen_time_millisStory Average View Time (sec)metricfloat
position_swipe_up_percentStory Swipe Up Ratemetricfloat
sharesSharesmetricfloat
savesSavesmetricfloat
paid_impressionsPaid Impressions 2metricfloat
earned_impressionsEarned Impressionsmetricfloat
total_impressionsTotal Impressionsmetricfloat
total_reachTotal Reachmetricfloat
earned_reachEarned Reachmetricfloat
native_leadsLeadsmetricfloat
conversion_achievement_unlockedAchievements Unlockedmetricfloat
conversion_ad_clickAd Clicksmetricfloat
conversion_add_billingAdds of Billing Informationmetricfloat
conversion_add_cartAdds to Cartmetricfloat
conversion_add_to_wishlistAdds to Wishlistmetricfloat
conversion_ad_viewAd Viewsmetricfloat
conversion_app_opensApp Opensmetricfloat
conversion_complete_tutorialCompleted Tutorialsmetricfloat
conversion_inviteInvites Sentmetricfloat
conversion_level_completesLevels Completedmetricfloat
conversion_list_viewLists Viewedmetricfloat
conversion_loginLoginsmetricfloat
conversion_page_viewsPages Viewedmetricfloat
conversion_purchasesPurchasesmetricfloat
conversion_rateRates Submittedmetricfloat
conversion_reserveReservationsmetricfloat
conversion_saveSavemetricfloat
conversion_searchesSearchesmetricfloat
conversion_shareSharesmetricfloat
conversion_sign_upsSign Upsmetricfloat
conversion_spend_creditsCredits Spentmetricfloat
conversion_start_checkoutCheckouts Startedmetricfloat
conversion_start_trialTrial Startsmetricfloat
conversion_subscribeSubscriptionsmetricfloat
conversion_view_contentContent Viewedmetricfloat
conversion_visitStore Visitsmetricfloat
custom_event_1Custom Event 1metricfloat
custom_event_2Custom Event 2metricfloat
custom_event_3Custom Event 3metricfloat
custom_event_4Custom Event 4metricfloat
custom_event_5Custom Event 5metricfloat
cost_per_conversion_achievement_unlockedCost per Achievements Unlockedmetricfloat
cost_per_conversion_ad_clickCost per Ad Clicksmetricfloat
cost_per_conversion_add_billingCost per Adds of Billing Informationmetricfloat
cost_per_conversion_add_cartCost per Adds to Cartmetricfloat
cost_per_conversion_add_to_wishlistCost per Adds to Wishlistmetricfloat
cost_per_conversion_ad_viewCost per Ad Viewsmetricfloat
cost_per_conversion_app_opensCost per App Opensmetricfloat
cost_per_conversion_complete_tutorialCost per Completed Tutorialsmetricfloat
cost_per_conversion_inviteCost per Invites Sentmetricfloat
cost_per_conversion_level_completesCost per Levels Completedmetricfloat
cost_per_conversion_list_viewCost per Lists Viewedmetricfloat
cost_per_conversion_loginCost per Loginsmetricfloat
cost_per_conversion_page_viewsCost per Pages Viewedmetricfloat
cost_per_conversion_purchasesCost per Purchasesmetricfloat
cost_per_conversion_rateCost per Rates Submittedmetricfloat
cost_per_conversion_reserveCost per Reservationsmetricfloat
cost_per_conversion_saveCost per Savemetricfloat
cost_per_conversion_searchesCost per Searchesmetricfloat
cost_per_conversion_shareCost per Sharesmetricfloat
cost_per_conversion_sign_upsCost per Sign Upsmetricfloat
cost_per_conversion_spend_creditsCost per Credits Spentmetricfloat
cost_per_conversion_start_checkoutCost per Checkouts Startedmetricfloat
cost_per_conversion_start_trialCost per Trial Startsmetricfloat
cost_per_conversion_subscribeCost per Subscriptionsmetricfloat
cost_per_conversion_view_contentCost per Content Viewedmetricfloat
cost_per_conversion_visitCost per Store Visitsmetricfloat
cost_per_custom_event_1Cost per Custom Event 1metricfloat
cost_per_custom_event_2Cost per Custom Event 2metricfloat
cost_per_custom_event_3Cost per Custom Event 3metricfloat
cost_per_custom_event_4Cost per Custom Event 4metricfloat
cost_per_custom_event_5Cost per Custom Event 5metricfloat
conversion_achievement_unlocked_valueAchievements Unlocked Valuemetricfloat
conversion_ad_click_valueAd Clicks Valuemetricfloat
conversion_add_billing_valueAdds of Billing Information Valuemetricfloat
conversion_add_cart_valueAdds to Cart Valuemetricfloat
conversion_add_to_wishlist_valueAdds to Wishlist Valuemetricfloat
conversion_ad_view_valueAd Views Valuemetricfloat
conversion_app_opens_valueApp Opens Valuemetricfloat
conversion_complete_tutorial_valueCompleted Tutorials Valuemetricfloat
conversion_invite_valueInvites Sent Valuemetricfloat
conversion_level_completes_valueLevels Completed Valuemetricfloat
conversion_list_view_valueLists Viewed Valuemetricfloat
conversion_login_valueLogins Valuemetricfloat
conversion_page_views_valuePages Viewed Valuemetricfloat
conversion_purchases_valuePurchases Valuemetricfloat
conversion_rate_valueRates Submitted Valuemetricfloat
conversion_reserve_valueReservations Valuemetricfloat
conversion_save_valueSave Valuemetricfloat
conversion_searches_valueSearches Valuemetricfloat
conversion_share_valueShares Valuemetricfloat
conversion_sign_ups_valueSign Ups Valuemetricfloat
conversion_spend_credits_valueCredits Spent Valuemetricfloat
conversion_start_checkout_valueCheckouts Started Valuemetricfloat
conversion_start_trial_valueTrial Starts Valuemetricfloat
conversion_subscribe_valueSubscriptions Valuemetricfloat
conversion_view_content_valueContent Viewed Valuemetricfloat
conversion_visit_valueStore Visits Valuemetricfloat
custom_event_1_valueCustom Event 1 Valuemetricfloat
custom_event_2_valueCustom Event 2 Valuemetricfloat
custom_event_3_valueCustom Event 3 Valuemetricfloat
custom_event_4_valueCustom Event 4 Valuemetricfloat
custom_event_5_valueCustom Event 5 Valuemetricfloat

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