date | Date | dimension | string |
isoweek | Week (Mon-Sun) | dimension | string |
week | Week (Sun-Sat) | dimension | string |
nth_isoweek | Nth Week (Mon-Sun) | dimension | string |
nth_week | Nth Week (Sun-Sat) | dimension | string |
month | Month | dimension | string |
month_name | Month name | dimension | string |
day_of_month | Day of month | dimension | string |
day_of_week | Day of week | dimension | string |
day_of_week_name | Day of week (name) | dimension | string |
year | Year | dimension | string |
quarter | Quarter | dimension | string |
date_range | Date range | dimension | string |
TitlePart1 | Ad Title Part1 | dimension | string |
TitlePart2 | Ad Title Part2 | dimension | string |
FinalUrl | Final URL | dimension | string |
QueryIntentState | Query Intent State | dimension | string |
CurrencyCode | Currency Code | dimension | string |
BusinessCategoryName | Business Category Name | dimension | string |
BidMatchType | Bid Match Type | dimension | string |
Network | Network | dimension | string |
Path2 | Ad Path2 | dimension | string |
Path1 | Ad Path1 | dimension | string |
QueryIntentDMA | Query Intent DMA | dimension | string |
Status | Status | dimension | string |
DisplayUrl | Display Url | dimension | string |
HistoricQualityScore | Historic Quality Score | dimension | string |
BudgetAssociationStatus | Budget Association Status | dimension | string |
DeviceOS | Device OS | dimension | string |
Country | Country | dimension | string |
AdGroupId | Ad Group Id | dimension | string |
BudgetName | Budget Name | dimension | string |
AccountName | Account Name | dimension | string |
CampaignStatus | Campaign Status | dimension | string |
AdGroupStatus | Ad Group Status | dimension | string |
CurrentMaxCpc | Current Max Cpc | dimension | string |
FinalAppUrl | Final App URL | dimension | string |
AdGroupLabels | Ad Group Labels | dimension | string |
CampaignLabels | Campaign Labels | dimension | string |
BudgetStatus | Budget Status | dimension | string |
QueryIntentCounty | Query Intent County | dimension | string |
QueryIntentPostalCode | Query Intent Postal Code | dimension | string |
SidebarBid | Sidebar Bid | dimension | string |
CampaignId | Campaign Id | dimension | string |
AdGroupCriterionId | Ad Group Criterion Id | dimension | string |
AdStatus | Ad Status | dimension | string |
CustomParameters | Custom Parameters | dimension | string |
SearchQuery | Search Query | dimension | string |
Keyword | Keyword | dimension | string |
LocationId | Location Id | dimension | string |
AdGroupName | Ad Group Name | dimension | string |
AdLabels | Ad Labels | dimension | string |
AdDistribution | Ad Distribution | dimension | string |
QueryIntentCountry | Query Intent Country | dimension | string |
AccountId | Account Id | dimension | string |
AdType | Ad Type | dimension | string |
MainlineBid | Mainline Bid | dimension | string |
AccountStatus | Account Status | dimension | string |
BusinessListingId | Business Listing Id | dimension | string |
CampaignType | Campaign Type | dimension | string |
AdId | Ad Id | dimension | string |
QueryIntentLocationId | Query Intent Location Id | dimension | string |
MetroArea | Metro Area | dimension | string |
QualityScore | Quality Score | dimension | string |
HistoricLandingPageExperience | Historic Landing Page Experience | dimension | string |
City | City | dimension | string |
DeviceType | Device Type | dimension | string |
FinalMobileUrl | Final Mobile URL | dimension | string |
State | State | dimension | string |
Mainline1Bid | Mainline1 Bid | dimension | string |
Radius | Radius | dimension | string |
ProximityTargetLocation | Proximity Target Location | dimension | string |
BusinessListingName | Business Listing Name | dimension | string |
CampaignName | Campaign Name | dimension | string |
PostalCode | Postal Code | dimension | string |
County | County | dimension | string |
BidStrategyType | Bid Strategy Type | dimension | string |
DeliveredMatchType | Delivered Match Type | dimension | string |
KeywordStatus | Keyword Status | dimension | string |
KeywordId | Keyword Id | dimension | string |
Language | Language | dimension | string |
BusinessCategoryId | Business Category Id | dimension | string |
LandingPageExperience | Landing Page Experience | dimension | string |
KeywordLabels | Keyword Labels | dimension | string |
AccountNumber | Account Number | dimension | string |
TrackingTemplate | Tracking Template | dimension | string |
AdDescription | Ad Description | dimension | string |
QueryIntentCity | Query Intent City | dimension | string |
AdRelevance | Ad Relevance | dimension | string |
QualityImpact | Quality Impact | dimension | string |
MerchantProductId | Merchant Product Id | dimension | string |
PartitionType | Partition Type | dimension | string |
ProductGroup | Product Group | dimension | string |
Title | Product Title | dimension | string |
Condition | Product Condition | dimension | string |
Brand | Product Brand | dimension | string |
Price | Product Price | dimension | string |
SellerName | Seller Name | dimension | string |
StoreId | Store Id | dimension | string |
AgeGroup | Age Group | dimension | string |
Gender | Gender | dimension | string |
ExtendedCost | Extended Cost | dimension | string |
Goal | Goal | dimension | string |
GoalId | Goal Id | dimension | string |
GoalType | Goal Type | dimension | string |
LocationType | Location Type | dimension | string |
MostSpecificLocation | Most Specific Location | dimension | string |
CustomerId | Customer Id | dimension | string |
CustomerName | Customer Name | dimension | string |
MatchedProductsAtCampaign | MatchedProductsAtCampaign | dimension | string |
MatchedProductsAtAdGroup | MatchedProductsAtAdGroup | dimension | string |
MatchedProductsAtProductGroup | MatchedProductsAtProductGroup | dimension | string |
DestinationUrl | Destination Url | dimension | string |
ClickTypeId | Click Type Id | dimension | string |
ClickType | Click Type | dimension | string |
OfferLanguage | Offer Language | dimension | string |
CountryOfSale | Country Of Sale | dimension | string |
BenchmarkBid | Benchmark Bid | dimension | string |
BenchmarkCtr | Benchmark Ctr | dimension | string |
LocalStoreCode | Local Store Code | dimension | string |
HistoricalQualityScore | Historical Quality Score | dimension | string |
HistoricalAdRelevance | Historical AdRelevance | dimension | string |
HistoricalLandingPageExperience | Historical LandingPage Experience | dimension | string |
FinalUrlSuffix | FinalUrlSuffix | dimension | string |
FirstPageBid | FirstPageBid | dimension | string |
AdTitle | Ad Title | dimension | string |
AdDescription2 | Ad Description2 | dimension | string |
TitlePart3 | Ad Title Part3 | dimension | string |
Headline | Ad Headline | dimension | string |
LongHeadline | Ad Long Headline | dimension | string |
BusinessName | Business Name | dimension | string |
CustomLabel0 | CustomLabel0 | dimension | string |
CustomLabel1 | CustomLabel1 | dimension | string |
CustomLabel2 | CustomLabel2 | dimension | string |
CustomLabel3 | CustomLabel3 | dimension | string |
CustomLabel4 | CustomLabel4 | dimension | string |
ProductType1 | ProductType1 | dimension | string |
ProductType2 | ProductType2 | dimension | string |
ProductType3 | ProductType3 | dimension | string |
ProductType4 | ProductType4 | dimension | string |
ProductType5 | ProductType5 | dimension | string |
ProductCategory1 | ProductCategory1 | dimension | string |
ProductCategory2 | ProductCategory2 | dimension | string |
ProductCategory3 | ProductCategory3 | dimension | string |
ProductCategory4 | ProductCategory4 | dimension | string |
ProductCategory5 | ProductCategory5 | dimension | string |
Ctr | Ctr | metric | percent |
ImpressionSharePercent | Impression Share Percent | metric | percent |
ImpressionLostToBudgetPercent | Impression Lost To Budget Percent | metric | percent |
RevenuePerAssist | Revenue Per Assist | metric | percent |
ImpressionLostToAdRelevancePercent | Impression Lost To Ad Relevance Percent | metric | percent |
AveragePosition | Average Position | metric | string |
CostPerConversion | Cost Per Conversion | metric | float |
Impressions | Impressions | metric | integer |
Assists | Assists | metric | integer |
TopVsOther | Top Vs Other | metric | string |
Conversions | Conversions | metric | integer |
RevenuePerConversion | Revenue Per Conversion | metric | float |
Revenue | Revenue | metric | integer |
HistoricExpectedCtr | Historic Expected Ctr | metric | percent |
HistoricAdRelevance | Historic Ad Relevance | metric | string |
LowQualityImpressions | Low Quality Impressions | metric | integer |
ExactMatchImpressionSharePercent | Exact Match Impression Share Percent | metric | percent |
ImpressionLostToExpectedCtrPercent | Impression Lost To Expected Ctr Percent | metric | percent |
LowQualityConversions | Low Quality Conversions | metric | integer |
ConversionRate | Conversion Rate | metric | percent |
LowQualityConversionRate | Low Quality Conversion Rate | metric | percent |
Clicks | Clicks | metric | integer |
LowQualityImpressionsPercent | Low Quality Impressions Percent | metric | percent |
LowQualityGeneralClicks | Low Quality General Clicks | metric | integer |
AverageCpp | Average Cpp | metric | float |
PhoneCalls | Phone Calls | metric | integer |
LowQualityClicksPercent | Low Quality Clicks Percent | metric | percent |
AverageCpc | Average Cpc | metric | float |
ExpectedCtr | Expected Ctr | metric | percent |
ClickCalls | Click Calls | metric | integer |
LowQualitySophisticatedClicks | Low Quality Sophisticated Clicks | metric | integer |
LowQualityClicks | Low Quality Clicks | metric | float |
ImpressionLostToBidPercent | Impression Lost To Bid Percent | metric | percent |
PhoneImpressions | Phone Impressions | metric | integer |
Ptr | Ptr | metric | integer |
ReturnOnAdSpend | Return On Ad Spend | metric | float |
ManualCalls | Manual Calls | metric | integer |
CostPerAssist | Cost Per Assist | metric | float |
ImpressionLostToRankPercent | Impression Lost To Rank Percent | metric | percent |
Spend | Spend | metric | float |
AllConversions | All Conversions | metric | integer |
AllRevenue | All Revenue | metric | integer |
TotalClicksOnAdElements | Total Clicks On AdElements | metric | integer |
AssistedImpressions | Product Assisted Impressions | metric | integer |
AssistedClicks | Product Assisted Clicks | metric | integer |
AssistedConversions | Product Assisted Conversions | metric | integer |
ClickSharePercent | Click Share Percent | metric | percent |
AbsoluteTopImpressionSharePercent | Absolute Top ImpressionShare Percent | metric | percent |
ImpressionLostToRankAggPercent | ImpressionLostToRankAggPercent | metric | percent |
ClickSharePercent | ClickSharePercent | metric | percent |
AbsoluteTopImpressionSharePercent | AbsoluteTopImpressionSharePercent | metric | percent |
ImpressionLostToRankAggPercent | ImpressionLostToRankAggPercent | metric | percent |
HistoricalExpectedCtr | Historical Expected Ctr | metric | percent |
ClickSharePercent | Click Share Percent | metric | percent |
AbsoluteTopImpressionSharePercent | Absolute Top ImpressionShare Percent | metric | percent |