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Google Adwords fields list (deprecated)

Fields reference

Id Name Type DataType
AccountCurrencyCodeCurrencydimensionstring
AccountDescriptiveNameAccountdimensionstring
AccountTimeZoneTime zonedimensionstring
ActiveViewCpmActive View avg. CPMmetricfloat
ActiveViewCtrActive View viewable CTRmetricfloat
ActiveViewImpressionsActive View viewable impressionsmetricinteger
ActiveViewMeasurabilityActive View measurable impr. / impr.metricfloat
ActiveViewMeasurableCostActive View measurable costmetricfloat
ActiveViewMeasurableImpressionsActive View measurable impr.metricinteger
ActiveViewViewabilityActive View viewable impr. / measurable impr.metricfloat
AdFormatAd formatdimensionstring
AdTypeAd typedimensionstring
AdGroupDesktopBidModifierAdgroup Desktop bid adj.dimensionfloat
CampaignDesktopBidModifierCampaign Desktop bid adj.dimensionfloat
AdGroupIdAd group IDdimensionstring
AdIdAd ID2dimensionstring
AdGroupMobileBidModifierAdgroup Mobile bid adj.dimensionfloat
CampaignMobileBidModifierCampaign Mobile bid adj.dimensionfloat
AdGroupNameAd groupdimensionstring
AdGroupStatusAd group statedimensionstring
AdGroupTabletBidModifierAdgroup Tablet bid adj.dimensionfloat
CampaignTabletBidModifierCampaign Tablet bid adj.dimensionfloat
AdGroupTypeAd group typedimensionstring
AdNetworkType1Networkdimensionstring
AdNetworkType2Network (with search partners)dimensionstring
AdvertisingChannelSubTypeAdvertising Sub Channeldimensionstring
AdvertisingChannelTypeAdvertising Channeldimensionstring
AllConversionRateAll conv. ratemetricpercent
AllConversionsAll conv.metricinteger
AllConversionValueAll conv. valuemetricinteger
AllowFlexibleColorAllow flexible color (responsive)dimensionstring
AmountBudgetdimensionfloat
ApprovalStatusApproval Statusdimensionstring
AutomatedAuto-applied ad suggestiondimensionstring
AverageCostAvg. Costmetricfloat
AverageCpcAvg. CPCmetricfloat
AverageCpeAvg. CPEmetricfloat
AverageCpmAvg. CPMmetricfloat
AverageCpvAvg. CPVmetricfloat
AverageFrequencyAvg. impr. freq. per cookiemetricfloat
AveragePageviewsPages / sessionmetricfloat
AveragePositionAvg. positionmetricfloat
AverageTimeOnSiteAvg. session duration (seconds)metricfloat
BaseAdGroupIdBase Ad group IDdimensionstring
BaseCampaignIdBase Campaign IDdimensionstring
BiddingStrategyIdBid Strategy IDdimensioninteger
BiddingStrategyNameBid Strategy Namedimensionstring
BiddingStrategySourceBidding Strategy Sourcedimensionstring
BiddingStrategyTypeBid Strategy Typedimensionstring
BounceRateBounce ratemetricfloat
BudgetIdBudget IDdimensioninteger
BusinessNameBusiness namedimensionstring
CallOnlyPhoneNumberCall-only ad phone numberdimensionstring
CallToActionTextCall to action text (responsive)dimensionstring
CampaignGroupIdCampaign Group IDdimensioninteger
CampaignIdCampaign IDdimensionstring
CampaignNameCampaigndimensionstring
CampaignStatusCampaign statedimensionstring
CampaignTrialTypeCampaign Trial Typedimensionstring
CanManageClientsCan manage clientsnullstring
ClickAssistedConversionsClick Assisted Conv.metricinteger
ClickAssistedConversionsOverLastClickConversionsClick Assisted Conv. / Last Click Conv.metricfloat
ClickAssistedConversionValueClick Assisted Conv. Valuemetricfloat
ClicksClicksmetricinteger
ClickTypeClick typedimensionstring
ContentBidCriterionTypeGroupContent Network Bid Dimensiondimensionstring
ContentBudgetLostImpressionShareContent Lost IS (budget)metricpercent
ContentImpressionShareContent Impr. sharemetricpercent
ContentRankLostImpressionShareContent Lost IS (rank)metricpercent
ConversionCategoryNameConversion categorydimensionstring
ConversionLagBucketDays to conversiondimensionstring
ConversionRateConv. ratemetricpercent
ConversionsConversionsmetricinteger
ConversionTrackerIdConversion Tracker Iddimensioninteger
ConversionTypeNameConversion namedimensionstring
ConversionValueTotal conv. valuemetricfloat
CostCostmetricfloat
CostPerAllConversionCost / all conv.metricfloat
CostPerConversionCost / conv.metricfloat
CostPerCurrentModelAttributedConversionCost / conv. (current model)metricfloat
CpcBidDefault max. CPCmetricfloat
CpcBidMax. CPCmetricfloat
CpcBidSourceMax CPC sourcedimensionstring
CpmBidMax. CPMdimensionfloat
CpvBidMax. CPVdimensionfloat
CreativeDestinationUrlDestination URLdimensionstring
CreativeFinalAppUrlsApp final URLdimensionstring
CreativeFinalMobileUrlsMobile final URLdimensionstring
CreativeFinalUrlsFinal URLdimensionstring
CreativeIdAd IDdimensioninteger
CreativeQualityScoreAd relevancedimensionstring
CreativeTrackingUrlTemplateTracking templatedimensionstring
CreativeUrlCustomParametersCustom parameterdimensionstring
CriteriaKeyworddimensionstring
CriterionIdKeyword IDdimensioninteger
KeywordTextMatchingQueryMatched Keyword (To Search Term)dimensionstring
QueryMatchTypeWithVariantSearch Term Match Typedimensionstring
CriterionTypeCriteria Typedimensionstring
CrossDeviceConversionsCross-device conv.metricinteger
CtrCTRmetricinteger
CurrentModelAttributedConversionsConversions (current model)metricinteger
CurrentModelAttributedConversionValueConv. value (current model)metricinteger
CustomerDescriptiveNameClient namedimensionstring
DateDaydimensionstring
DayOfWeekDay of weekdimensionstring
DescriptionDescriptiondimensionstring
Description1Description line 1dimensionstring
Description2Description line 2dimensionstring
DeviceDevicedimensionstring
DevicePreferenceDevice preferencedimensionstring
DisplayUrlDisplay URLdimensionstring
EffectiveTargetRoasTarget ROASdimensionfloat
EffectiveTargetRoasSourceTarget ROAS Sourcedimensionfloat
EndDateEnd datedimensionstring
EngagementRateEngagement ratemetricpercent
EngagementsEngagementsmetricinteger
EnhancedCpcEnabledEnhanced CPC enableddimensionstring
EnhancedDisplayCreativeLandscapeLogoImageMediaIdLandscape logo ID (responsive)dimensioninteger
EnhancedDisplayCreativeLogoImageMediaIdLogo ID (responsive)dimensioninteger
EnhancedDisplayCreativeMarketingImageMediaIdImage ID (responsive)dimensioninteger
EnhancedDisplayCreativeMarketingImageSquareMediaIdSquare image ID (responsive)dimensioninteger
EstimatedAddClicksAtFirstPositionCpcEst. add. clicks/wk (first position bid)dimensioninteger
EstimatedAddCostAtFirstPositionCpcEst. add. cost/wk (first position bid)dimensionfloat
ExternalConversionSourceConversion sourcedimensioninteger
EstimatedAddCostAtFirstPositionCpcEst. add. cost/wk (first position bid)dimensionfloat
ExternalCustomerIdCustomer IDdimensioninteger
FirstPageCpcFirst page CPCdimensionfloat
FirstPositionCpcFirst position CPCdimensionfloat
FormatSettingAd format preference (responsive)dimensionstring
GmailCreativeHeaderImageMediaIdGmail ad header image media iddimensioninteger
GmailCreativeLogoImageMediaIdGmail ad logo image media iddimensioninteger
GmailCreativeMarketingImageMediaIdGmail ad marketing image media iddimensioninteger
GmailForwardsGmail forwardsmetricinteger
GmailSavesGmail savesmetricinteger
GmailSecondaryClicksGmail clicks to websitemetricinteger
GmailTeaserBusinessNameGmail ad business namedimensionstring
GmailTeaserDescriptionGmail ad descriptiondimensionstring
GmailTeaserHeadlineGmail ad headlinedimensionstring
HasQualityScoreHas Quality Scoredimensioninteger
HeadlineAddimensionstring
HeadlinePart1Headline 1dimensionstring
HeadlinePart2Headline 2dimensionstring
HistoricalCreativeQualityScoreAd relevance (hist.)metricstring
HistoricalLandingPageQualityScoreLanding page experience (hist.)metricstring
HistoricalQualityScoreQual. score (hist.)metricstring
HistoricalSearchPredictedCtrExpected clickthrough rate (hist.)metricstring
HourOfDayHour of daydimensionstring
ImageAdUrlImage Ad URLdimensionstring
ImageCreativeImageHeightImage Heightdimensionstring
ImageCreativeImageWidthImage Widthdimensionstring
ImageCreativeMimeTypeImage Mime Typedimensionstring
ImageCreativeNameImage ad namedimensionstring
ImpressionAssistedConversionsImpr. Assisted Conv.metricfloat
ImpressionAssistedConversionsOverLastClickConversionsImpr. Assisted Conv. / Last Click Conv.metricfloat
ImpressionAssistedConversionValueImpr. Assisted Conv. Valuemetricfloat
ImpressionReachUnique cookiesmetricinteger
ImpressionsImpressionsmetricinteger
InteractionRateInteraction Ratemetricpercent
InteractionsInteractionsmetricinteger
InteractionTypesInteraction Typesmetricfloat
InvalidClickRateInvalid click ratemetricpercent
InvalidClicksInvalid clicksmetricinteger
IsAutoTaggingEnabledAuto tagging enableddimensionstring
IsBudgetExplicitlySharedBudget explicitly shareddimensionstring
IsNegativeIs negativedimensionstring
IsTestAccountTest accountdimensionstring
KeywordMatchTypeMatch typedimensionstring
LabelIdsLabel IDsdimensioninteger
LabelsLabelsdimensionstring
LongHeadlineLong headlinedimensionstring
MainColorMain color (responsive)dimensionstring
MarketingImageCallToActionTextGmail ad marketing image call to action textdimensionstring
MarketingImageCallToActionTextColorGmail ad marketing image call to action text colordimensionstring
MarketingImageDescriptionGmail ad marketing image descriptiondimensionstring
MarketingImageHeadlineGmail ad marketing image headlinedimensionstring
MaximizeConversionValueTargetRoasTarget ROAS (Maximize Conversion Value)dimensionstring
MonthMonthdimensionstring
MonthOfYearMonth of Yeardimensionstring
NumOfflineImpressionsPhone impressionsmetricstring
NumOfflineInteractionsPhone callsmetricstring
OfflineInteractionRatePTRmetricpercent
Path1Path 1dimensionstring
Path2Path 2dimensionstring
PercentNewVisitors% new sessionsmetricpercent
PeriodBudget perioddimensionstring
PolicySummaryPolicydimensionstring
PostClickQualityScoreLanding page experiencedimensionstring
PricePrefixPrice prefix (responsive)dimensionstring
PromoTextPromotion text (responsive)dimensionstring
QualityScoreQuality scoredimensionstring
QuarterQuarterdimensionstring
QuerySearch termdimensionstring
QueryTargetingStatusAdded/Excludeddimensionstring
RelativeCtrRelative CTRnullnull
SearchAbsoluteTopImpressionShareSearch abs. top ISnullnull
SearchBudgetLostImpressionShareSearch Lost IS (budget)metricfloat
SearchClickShareClick sharemetricfloat
SearchExactMatchImpressionShareSearch Exact match ISmetricfloat
SearchImpressionShareSearch Impr. sharemetricfloat
SearchPredictedCtrExpected clickthrough ratemetricfloat
SearchRankLostImpressionShareSearch Lost IS (rank)metricfloat
ServingStatusCampaign serving statusdimensionstring
ShortHeadlineShort headlinedimensionstring
SlotTop vs. Otherdimensionstring
StartDateStart datedimensionstring
StatusAd statedimensionstring
StatusKeyword statedimensionstring
StatusBid Strategy Statusdimensionstring
SystemManagedEntitySourceSystem managed Entity Sourcedimensionstring
SystemServingStatusCriterion serving statusdimensionstring
TargetCpaTarget CPAdimensionstring
TargetCpaBidSourceTarget CPA sourcedimensionstring
TopOfPageCpcTop of page CPCdimensionstring
TotalAmountTotal Budget amountdimensionstring
ValuePerAllConversionValue / all conv.metricfloat
ValuePerConversionValue / conv.metricfloat
ValuePerCurrentModelAttributedConversionValue / conv. (current model)metricfloat
VerticalIdVertical IDdimensioninteger
VideoQuartile100RateVideo played to 100%metricfloat
VideoQuartile25RateVideo played to 25%metricfloat
VideoQuartile50RateVideo played to 50%metricfloat
VideoQuartile75RateVideo played to 75%metricfloat
VideoViewRateView ratemetricfloat
VideoViewsViewsmetricfloat
ViewThroughConversionsView-through conv.metricinteger
WeekWeekdimensionstring
YearYeardimensionstring
CityCriteriaIdCity (Geographic)dimensionstring
CountryCriteriaIdCountry/Territory (Geographic)dimensionstring
IsTargetingLocationIs Targetable Locationdimensionstring
LocationTypeLocation typedimensionstring
MetroCriteriaIdMetro area (Geographic)dimensionstring
RegionCriteriaIdRegion (Geographic)dimensionstring
MostSpecificCriteriaIdMost specific location target (Geographic)dimensionstring
CityCriteriaIdCity (User location)dimensionstring
CountryCriteriaIdCountry/Territory (User location)dimensionstring
MetroCriteriaIdMetro area (User location)dimensionstring
RegionCriteriaIdRegion (User location)dimensionstring
MostSpecificCriteriaIdMost specific location target (User location)dimensionstring
FeedIdFeed IDdimensionstring
FeedItemIdItem IDdimensionstring
IsSelfActionThis extension vs. Otherdimensionstring
PlaceholderTypeFeed placeholder typedimensionstring
CriteriaGenderdimensionstring
CriteriaAge Rangedimensionstring
IdRow Iddimensionstring
NameRow Namedimensionstring
TypeRow Typedimensionstring
StatusRow statusdimensionstring
CriteriaAudiencedimensionstring
StatusAudience statusdimensionstring
UserListNameAudience list namedimensionstring
AggregatorIdMCA Iddimensionstring
BrandProduct Branddimensionstring
CategoryL1Product Category L1dimensionstring
CategoryL2Product Category L2dimensionstring
CategoryL3Product Category L3dimensionstring
CategoryL4Product Category L4dimensionstring
CategoryL5Product Category L5dimensionstring
ChannelProduct Channeldimensionstring
ChannelExclusivityProduct Channel Exclusivitydimensionstring
CustomAttribute0Product Custom Label 0dimensionstring
CustomAttribute1Product Custom Label 1dimensionstring
CustomAttribute2Product Custom Label 2dimensionstring
CustomAttribute3Product Custom Label 3dimensionstring
CustomAttribute4Product Custom Label 4dimensionstring
LanguageCriteriaIdProduct Languagedimensionstring
MerchantIdMerchant Iddimensionstring
OfferIdProduct Item Iddimensionstring
ProductConditionProduct Conditiondimensionstring
ProductTitleProduct Titledimensionstring
ProductTypeL1Product type (1st level)dimensionstring
ProductTypeL2Product type (2nd level)dimensionstring
ProductTypeL3Product type (3rd level)dimensionstring
ProductTypeL4Product type (4th level)dimensionstring
ProductTypeL5Product type (5th level)dimensionstring
StoreIdProduct Store Iddimensionstring
ParentCriterionIdProduct Partition Iddimensionstring
PartitionTypeProduct Partition Typedimensionstring
ProductGroupProduct Partition Groupdimensionstring
CategoryPathsPage categories(Dynamic ads)dimensionstring
DomainDestinaltion domain (Dynamic ads)dimensionstring
Line1Ad Headline (Dynamic ads)dimensionstring
QuerySearch term (Dynamic ads)dimensionstring
QueryTargetingStatusSearch term status (Dynamic ads)dimensionstring
TitleLanding page title (Dynamic ads)dimensionstring
UrlDestination page Url (Dynamic ads)dimensionstring
Category0Top level page category (Dynamic ads)dimensionstring
Category11st level page category (Dynamic ads)dimensionstring
Category22nd level page category (Dynamic ads)dimensionstring

Deprecated Google Adwords Fields in Google Ads

Id Name Type DataType
AdFormatAd formatdimensionstring
AverageFrequencyAvg. impr. freq. per cookiemetricfloat
AveragePositionAvg. positionmetricfloat
BiddingStrategySourceBidding Strategy Sourcedimensionstring
ClickAssistedConversionsClick Assisted Conv.metricinteger
ClickAssistedConversionsOverLastClickConversionsClick Assisted Conv. / Last Click Conv.metricfloat
ClickAssistedConversionValueClick Assisted Conv. Valuemetricfloat
CreativeDestinationUrlDestination URLdimensionstring
CreativeFinalAppUrlsApp final URLdimensionstring
CriterionTypeCriteria Typedimensionstring
HasQualityScoreHas Quality Scoredimensioninteger
ImpressionAssistedConversionsImpr. Assisted Conv.metricfloat
ImpressionAssistedConversionsOverLastClickConversionsImpr. Assisted Conv. / Last Click Conv.metricfloat
ImpressionAssistedConversionValueImpr. Assisted Conv. Valuemetricfloat
ImpressionReachUnique cookiesmetricinteger
ProductGroupProduct Partition Groupdimensionstring
CategoryPathsPage categories(Dynamic ads)dimensionstring
DomainDestinaltion domain (Dynamic ads)dimensionstring
TitleLanding page title (Dynamic ads)dimensionstring

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