AccountCurrencyCode | Currency | dimension | string |
AccountDescriptiveName | Account | dimension | string |
AccountTimeZone | Time zone | dimension | string |
ActiveViewCpm | Active View avg. CPM | metric | float |
ActiveViewCtr | Active View viewable CTR | metric | float |
ActiveViewImpressions | Active View viewable impressions | metric | integer |
ActiveViewMeasurability | Active View measurable impr. / impr. | metric | float |
ActiveViewMeasurableCost | Active View measurable cost | metric | float |
ActiveViewMeasurableImpressions | Active View measurable impr. | metric | integer |
ActiveViewViewability | Active View viewable impr. / measurable impr. | metric | float |
AdFormat | Ad format | dimension | string |
AdType | Ad type | dimension | string |
AdGroupDesktopBidModifier | Adgroup Desktop bid adj. | dimension | float |
CampaignDesktopBidModifier | Campaign Desktop bid adj. | dimension | float |
AdGroupId | Ad group ID | dimension | string |
AdId | Ad ID2 | dimension | string |
AdGroupMobileBidModifier | Adgroup Mobile bid adj. | dimension | float |
CampaignMobileBidModifier | Campaign Mobile bid adj. | dimension | float |
AdGroupName | Ad group | dimension | string |
AdGroupStatus | Ad group state | dimension | string |
AdGroupTabletBidModifier | Adgroup Tablet bid adj. | dimension | float |
CampaignTabletBidModifier | Campaign Tablet bid adj. | dimension | float |
AdGroupType | Ad group type | dimension | string |
AdNetworkType1 | Network | dimension | string |
AdNetworkType2 | Network (with search partners) | dimension | string |
AdvertisingChannelSubType | Advertising Sub Channel | dimension | string |
AdvertisingChannelType | Advertising Channel | dimension | string |
AllConversionRate | All conv. rate | metric | percent |
AllConversions | All conv. | metric | integer |
AllConversionValue | All conv. value | metric | integer |
AllowFlexibleColor | Allow flexible color (responsive) | dimension | string |
Amount | Budget | dimension | float |
ApprovalStatus | Approval Status | dimension | string |
Automated | Auto-applied ad suggestion | dimension | string |
AverageCost | Avg. Cost | metric | float |
AverageCpc | Avg. CPC | metric | float |
AverageCpe | Avg. CPE | metric | float |
AverageCpm | Avg. CPM | metric | float |
AverageCpv | Avg. CPV | metric | float |
AverageFrequency | Avg. impr. freq. per cookie | metric | float |
AveragePageviews | Pages / session | metric | float |
AveragePosition | Avg. position | metric | float |
AverageTimeOnSite | Avg. session duration (seconds) | metric | float |
BaseAdGroupId | Base Ad group ID | dimension | string |
BaseCampaignId | Base Campaign ID | dimension | string |
BiddingStrategyId | Bid Strategy ID | dimension | integer |
BiddingStrategyName | Bid Strategy Name | dimension | string |
BiddingStrategySource | Bidding Strategy Source | dimension | string |
BiddingStrategyType | Bid Strategy Type | dimension | string |
BounceRate | Bounce rate | metric | float |
BudgetId | Budget ID | dimension | integer |
BusinessName | Business name | dimension | string |
CallOnlyPhoneNumber | Call-only ad phone number | dimension | string |
CallToActionText | Call to action text (responsive) | dimension | string |
CampaignGroupId | Campaign Group ID | dimension | integer |
CampaignId | Campaign ID | dimension | string |
CampaignName | Campaign | dimension | string |
CampaignStatus | Campaign state | dimension | string |
CampaignTrialType | Campaign Trial Type | dimension | string |
CanManageClients | Can manage clients | null | string |
ClickAssistedConversions | Click Assisted Conv. | metric | integer |
ClickAssistedConversionsOverLastClickConversions | Click Assisted Conv. / Last Click Conv. | metric | float |
ClickAssistedConversionValue | Click Assisted Conv. Value | metric | float |
Clicks | Clicks | metric | integer |
ClickType | Click type | dimension | string |
ContentBidCriterionTypeGroup | Content Network Bid Dimension | dimension | string |
ContentBudgetLostImpressionShare | Content Lost IS (budget) | metric | percent |
ContentImpressionShare | Content Impr. share | metric | percent |
ContentRankLostImpressionShare | Content Lost IS (rank) | metric | percent |
ConversionCategoryName | Conversion category | dimension | string |
ConversionLagBucket | Days to conversion | dimension | string |
ConversionRate | Conv. rate | metric | percent |
Conversions | Conversions | metric | integer |
ConversionTrackerId | Conversion Tracker Id | dimension | integer |
ConversionTypeName | Conversion name | dimension | string |
ConversionValue | Total conv. value | metric | float |
Cost | Cost | metric | float |
CostPerAllConversion | Cost / all conv. | metric | float |
CostPerConversion | Cost / conv. | metric | float |
CostPerCurrentModelAttributedConversion | Cost / conv. (current model) | metric | float |
CpcBid | Default max. CPC | metric | float |
CpcBid | Max. CPC | metric | float |
CpcBidSource | Max CPC source | dimension | string |
CpmBid | Max. CPM | dimension | float |
CpvBid | Max. CPV | dimension | float |
CreativeDestinationUrl | Destination URL | dimension | string |
CreativeFinalAppUrls | App final URL | dimension | string |
CreativeFinalMobileUrls | Mobile final URL | dimension | string |
CreativeFinalUrls | Final URL | dimension | string |
CreativeId | Ad ID | dimension | integer |
CreativeQualityScore | Ad relevance | dimension | string |
CreativeTrackingUrlTemplate | Tracking template | dimension | string |
CreativeUrlCustomParameters | Custom parameter | dimension | string |
Criteria | Keyword | dimension | string |
CriterionId | Keyword ID | dimension | integer |
KeywordTextMatchingQuery | Matched Keyword (To Search Term) | dimension | string |
QueryMatchTypeWithVariant | Search Term Match Type | dimension | string |
CriterionType | Criteria Type | dimension | string |
CrossDeviceConversions | Cross-device conv. | metric | integer |
Ctr | CTR | metric | integer |
CurrentModelAttributedConversions | Conversions (current model) | metric | integer |
CurrentModelAttributedConversionValue | Conv. value (current model) | metric | integer |
CustomerDescriptiveName | Client name | dimension | string |
Date | Day | dimension | string |
DayOfWeek | Day of week | dimension | string |
Description | Description | dimension | string |
Description1 | Description line 1 | dimension | string |
Description2 | Description line 2 | dimension | string |
Device | Device | dimension | string |
DevicePreference | Device preference | dimension | string |
DisplayUrl | Display URL | dimension | string |
EffectiveTargetRoas | Target ROAS | dimension | float |
EffectiveTargetRoasSource | Target ROAS Source | dimension | float |
EndDate | End date | dimension | string |
EngagementRate | Engagement rate | metric | percent |
Engagements | Engagements | metric | integer |
EnhancedCpcEnabled | Enhanced CPC enabled | dimension | string |
EnhancedDisplayCreativeLandscapeLogoImageMediaId | Landscape logo ID (responsive) | dimension | integer |
EnhancedDisplayCreativeLogoImageMediaId | Logo ID (responsive) | dimension | integer |
EnhancedDisplayCreativeMarketingImageMediaId | Image ID (responsive) | dimension | integer |
EnhancedDisplayCreativeMarketingImageSquareMediaId | Square image ID (responsive) | dimension | integer |
EstimatedAddClicksAtFirstPositionCpc | Est. add. clicks/wk (first position bid) | dimension | integer |
EstimatedAddCostAtFirstPositionCpc | Est. add. cost/wk (first position bid) | dimension | float |
ExternalConversionSource | Conversion source | dimension | integer |
EstimatedAddCostAtFirstPositionCpc | Est. add. cost/wk (first position bid) | dimension | float |
ExternalCustomerId | Customer ID | dimension | integer |
FirstPageCpc | First page CPC | dimension | float |
FirstPositionCpc | First position CPC | dimension | float |
FormatSetting | Ad format preference (responsive) | dimension | string |
GmailCreativeHeaderImageMediaId | Gmail ad header image media id | dimension | integer |
GmailCreativeLogoImageMediaId | Gmail ad logo image media id | dimension | integer |
GmailCreativeMarketingImageMediaId | Gmail ad marketing image media id | dimension | integer |
GmailForwards | Gmail forwards | metric | integer |
GmailSaves | Gmail saves | metric | integer |
GmailSecondaryClicks | Gmail clicks to website | metric | integer |
GmailTeaserBusinessName | Gmail ad business name | dimension | string |
GmailTeaserDescription | Gmail ad description | dimension | string |
GmailTeaserHeadline | Gmail ad headline | dimension | string |
HasQualityScore | Has Quality Score | dimension | integer |
Headline | Ad | dimension | string |
HeadlinePart1 | Headline 1 | dimension | string |
HeadlinePart2 | Headline 2 | dimension | string |
HistoricalCreativeQualityScore | Ad relevance (hist.) | metric | string |
HistoricalLandingPageQualityScore | Landing page experience (hist.) | metric | string |
HistoricalQualityScore | Qual. score (hist.) | metric | string |
HistoricalSearchPredictedCtr | Expected clickthrough rate (hist.) | metric | string |
HourOfDay | Hour of day | dimension | string |
ImageAdUrl | Image Ad URL | dimension | string |
ImageCreativeImageHeight | Image Height | dimension | string |
ImageCreativeImageWidth | Image Width | dimension | string |
ImageCreativeMimeType | Image Mime Type | dimension | string |
ImageCreativeName | Image ad name | dimension | string |
ImpressionAssistedConversions | Impr. Assisted Conv. | metric | float |
ImpressionAssistedConversionsOverLastClickConversions | Impr. Assisted Conv. / Last Click Conv. | metric | float |
ImpressionAssistedConversionValue | Impr. Assisted Conv. Value | metric | float |
ImpressionReach | Unique cookies | metric | integer |
Impressions | Impressions | metric | integer |
InteractionRate | Interaction Rate | metric | percent |
Interactions | Interactions | metric | integer |
InteractionTypes | Interaction Types | metric | float |
InvalidClickRate | Invalid click rate | metric | percent |
InvalidClicks | Invalid clicks | metric | integer |
IsAutoTaggingEnabled | Auto tagging enabled | dimension | string |
IsBudgetExplicitlyShared | Budget explicitly shared | dimension | string |
IsNegative | Is negative | dimension | string |
IsTestAccount | Test account | dimension | string |
KeywordMatchType | Match type | dimension | string |
LabelIds | Label IDs | dimension | integer |
Labels | Labels | dimension | string |
LongHeadline | Long headline | dimension | string |
MainColor | Main color (responsive) | dimension | string |
MarketingImageCallToActionText | Gmail ad marketing image call to action text | dimension | string |
MarketingImageCallToActionTextColor | Gmail ad marketing image call to action text color | dimension | string |
MarketingImageDescription | Gmail ad marketing image description | dimension | string |
MarketingImageHeadline | Gmail ad marketing image headline | dimension | string |
MaximizeConversionValueTargetRoas | Target ROAS (Maximize Conversion Value) | dimension | string |
Month | Month | dimension | string |
MonthOfYear | Month of Year | dimension | string |
NumOfflineImpressions | Phone impressions | metric | string |
NumOfflineInteractions | Phone calls | metric | string |
OfflineInteractionRate | PTR | metric | percent |
Path1 | Path 1 | dimension | string |
Path2 | Path 2 | dimension | string |
PercentNewVisitors | % new sessions | metric | percent |
Period | Budget period | dimension | string |
PolicySummary | Policy | dimension | string |
PostClickQualityScore | Landing page experience | dimension | string |
PricePrefix | Price prefix (responsive) | dimension | string |
PromoText | Promotion text (responsive) | dimension | string |
QualityScore | Quality score | dimension | string |
Quarter | Quarter | dimension | string |
Query | Search term | dimension | string |
QueryTargetingStatus | Added/Excluded | dimension | string |
RelativeCtr | Relative CTR | null | null |
SearchAbsoluteTopImpressionShare | Search abs. top IS | null | null |
SearchBudgetLostImpressionShare | Search Lost IS (budget) | metric | float |
SearchClickShare | Click share | metric | float |
SearchExactMatchImpressionShare | Search Exact match IS | metric | float |
SearchImpressionShare | Search Impr. share | metric | float |
SearchPredictedCtr | Expected clickthrough rate | metric | float |
SearchRankLostImpressionShare | Search Lost IS (rank) | metric | float |
ServingStatus | Campaign serving status | dimension | string |
ShortHeadline | Short headline | dimension | string |
Slot | Top vs. Other | dimension | string |
StartDate | Start date | dimension | string |
Status | Ad state | dimension | string |
Status | Keyword state | dimension | string |
Status | Bid Strategy Status | dimension | string |
SystemManagedEntitySource | System managed Entity Source | dimension | string |
SystemServingStatus | Criterion serving status | dimension | string |
TargetCpa | Target CPA | dimension | string |
TargetCpaBidSource | Target CPA source | dimension | string |
TopOfPageCpc | Top of page CPC | dimension | string |
TotalAmount | Total Budget amount | dimension | string |
ValuePerAllConversion | Value / all conv. | metric | float |
ValuePerConversion | Value / conv. | metric | float |
ValuePerCurrentModelAttributedConversion | Value / conv. (current model) | metric | float |
VerticalId | Vertical ID | dimension | integer |
VideoQuartile100Rate | Video played to 100% | metric | float |
VideoQuartile25Rate | Video played to 25% | metric | float |
VideoQuartile50Rate | Video played to 50% | metric | float |
VideoQuartile75Rate | Video played to 75% | metric | float |
VideoViewRate | View rate | metric | float |
VideoViews | Views | metric | float |
ViewThroughConversions | View-through conv. | metric | integer |
Week | Week | dimension | string |
Year | Year | dimension | string |
CityCriteriaId | City (Geographic) | dimension | string |
CountryCriteriaId | Country/Territory (Geographic) | dimension | string |
IsTargetingLocation | Is Targetable Location | dimension | string |
LocationType | Location type | dimension | string |
MetroCriteriaId | Metro area (Geographic) | dimension | string |
RegionCriteriaId | Region (Geographic) | dimension | string |
MostSpecificCriteriaId | Most specific location target (Geographic) | dimension | string |
CityCriteriaId | City (User location) | dimension | string |
CountryCriteriaId | Country/Territory (User location) | dimension | string |
MetroCriteriaId | Metro area (User location) | dimension | string |
RegionCriteriaId | Region (User location) | dimension | string |
MostSpecificCriteriaId | Most specific location target (User location) | dimension | string |
FeedId | Feed ID | dimension | string |
FeedItemId | Item ID | dimension | string |
IsSelfAction | This extension vs. Other | dimension | string |
PlaceholderType | Feed placeholder type | dimension | string |
Criteria | Gender | dimension | string |
Criteria | Age Range | dimension | string |
Id | Row Id | dimension | string |
Name | Row Name | dimension | string |
Type | Row Type | dimension | string |
Status | Row status | dimension | string |
Criteria | Audience | dimension | string |
Status | Audience status | dimension | string |
UserListName | Audience list name | dimension | string |
AggregatorId | MCA Id | dimension | string |
Brand | Product Brand | dimension | string |
CategoryL1 | Product Category L1 | dimension | string |
CategoryL2 | Product Category L2 | dimension | string |
CategoryL3 | Product Category L3 | dimension | string |
CategoryL4 | Product Category L4 | dimension | string |
CategoryL5 | Product Category L5 | dimension | string |
Channel | Product Channel | dimension | string |
ChannelExclusivity | Product Channel Exclusivity | dimension | string |
CustomAttribute0 | Product Custom Label 0 | dimension | string |
CustomAttribute1 | Product Custom Label 1 | dimension | string |
CustomAttribute2 | Product Custom Label 2 | dimension | string |
CustomAttribute3 | Product Custom Label 3 | dimension | string |
CustomAttribute4 | Product Custom Label 4 | dimension | string |
LanguageCriteriaId | Product Language | dimension | string |
MerchantId | Merchant Id | dimension | string |
OfferId | Product Item Id | dimension | string |
ProductCondition | Product Condition | dimension | string |
ProductTitle | Product Title | dimension | string |
ProductTypeL1 | Product type (1st level) | dimension | string |
ProductTypeL2 | Product type (2nd level) | dimension | string |
ProductTypeL3 | Product type (3rd level) | dimension | string |
ProductTypeL4 | Product type (4th level) | dimension | string |
ProductTypeL5 | Product type (5th level) | dimension | string |
StoreId | Product Store Id | dimension | string |
ParentCriterionId | Product Partition Id | dimension | string |
PartitionType | Product Partition Type | dimension | string |
ProductGroup | Product Partition Group | dimension | string |
CategoryPaths | Page categories(Dynamic ads) | dimension | string |
Domain | Destinaltion domain (Dynamic ads) | dimension | string |
Line1 | Ad Headline (Dynamic ads) | dimension | string |
Query | Search term (Dynamic ads) | dimension | string |
QueryTargetingStatus | Search term status (Dynamic ads) | dimension | string |
Title | Landing page title (Dynamic ads) | dimension | string |
Url | Destination page Url (Dynamic ads) | dimension | string |
Category0 | Top level page category (Dynamic ads) | dimension | string |
Category1 | 1st level page category (Dynamic ads) | dimension | string |
Category2 | 2nd level page category (Dynamic ads) | dimension | string |