account_currency | Account currency | dimension | string |
account_id | Account ID | dimension | string |
account_name | Account name | dimension | string |
ad_id | Ad ID | dimension | string |
ad_name | Ad name | dimension | string |
adset_id | Ad set ID | dimension | string |
adset_name | Ad set name | dimension | string |
buying_type | Buying type | dimension | string |
campaign_id | Campaign ID | dimension | string |
campaign_name | Campaign name | dimension | string |
date_start | Date Start | dimension | string |
date_stop | Date Stop | dimension | string |
is_conversion_id_modeled | Is conversion modeled? | dimension | string |
optimization_goal | Optimization goal | dimension | string |
total_postbacks | Total postbacks (iOS) | dimension | string |
objective | Objective | dimension | string |
auction_bid | Auction Bid | dimension | float |
auction_competitiveness | Auction Competitiveness | dimension | string |
auction_max_competitor_bid | Auction Max Competitor Bid | dimension | string |
brkd_age | Age | dimension | string |
brkd_country | Country | dimension | string |
brkd_dma | DMA | dimension | string |
brkd_gender | Gender | dimension | string |
brkd_frequency_value | Frequency Value | dimension | string |
brkd_hourly_stats_aggregated_by_advertiser_time_zone | Time of day (ad account time zone) | dimension | string |
brkd_hourly_stats_aggregated_by_audience_time_zone | Time of day (viewer’s time zone) | dimension | string |
brkd_publisher_platform | Platform | dimension | string |
brkd_platform_position | Placements | dimension | string |
brkd_device_platform | Device platform | dimension | string |
brkd_product_id | Product ID | dimension | string |
brkd_region | Region | dimension | string |
brkd_impression_device | Impression Device | dimension | string |
brkd_skan_campaign_id | SKAN campaign id (iOS) | dimension | string |
brkd_skan_conversion_id | SKAN conversion id (iOS) | dimension | string |
actbrkdn_action_device | Action Device | dimension | string |
actbrkdn_action_carousel_card_name | Action Carousel Card Name | dimension | string |
actbrkdn_action_canvas_component_name | Action Canvas Component Name | dimension | string |
actbrkdn_action_destination | Action Destination | dimension | string |
actbrkdn_action_reaction | Action Reaction | dimension | string |
actbrkdn_action_target_id | Action Target Id | dimension | string |
actbrkdn_action_video_sound | Action Video Sound | dimension | string |
actbrkdn_action_video_type | Action Video Type | dimension | string |
adcr_videoid | Ad Creative Video Id | dimension | string |
adcr_text | Ad Creative Text | dimension | string |
adcr_headline | Ad Creative Headline | dimension | string |
adcr_description | Ad Creative Description | dimension | string |
adcr_cta | Ad Creative CTA | dimension | string |
adcr_url | Ad Creative Website URL | dimension | string |
adcr_image_url | Ad Creative Image URL | dimension | string |
adcr_thumbnail_url | Ad Creative Thumbnail URL | dimension | string |
adcr_utms | Ad Creative UTM Tags | dimension | string |
adcr_preview_url | Ad Creative Post URL | dimension | string |
adcr_status | Ad Creative Status | dimension | string |
adcr_pageid | Ad Creative Page Id | dimension | string |
dyncr_body_asset | Dynamic Creative Text | dimension | string |
dyncr_title_asset | Dynamic Creative Headline | dimension | string |
dyncr_description_asset | Dynamic Creative Description | dimension | string |
dyncr_call_to_action_asset | Dynamic Creative CTA | dimension | string |
dyncr_image_asset_name | Dynamic Creative Image Name | dimension | string |
dyncr_image_asset_url | Dynamic Creative Image URL | dimension | string |
dyncr_video_asset_url | Dynamic Creative Video URL | dimension | string |
dyncr_video_asset_thumbnailurl | Dynamic Creative Video Thumbnail URL | dimension | string |
dyncr_link_url_asset_weburl | Dynamic Creative Website URL | dimension | string |
dyncr_link_url_asset_displayurl | Dynamic Creative Display URL | dimension | string |
accdt_account_status | Account Status | dimension | string |
accdt_age | Account Age | dimension | string |
accdt_amount_spent | Account – Total Amount Spent | dimension | string |
accdt_balance | Account – Total Amount Balance | dimension | string |
accdt_created_time | Account Creation Date/Time | dimension | string |
accdt_min_daily_budget | Account Min. Daily Budget | dimension | string |
accdt_spend_cap | Account Spend Cap | dimension | string |
accdt_timezone_name | Account Timezone | dimension | string |
accdt_timezone_offset_hours_utc | Account Timezone (Offset) | dimension | string |
accdt_user_tasks | Account User Permissions | dimension | string |
accdt_funding_source_type | Account Funding Source (Type) | dimension | string |
accdt_funding_source_name | Account Funding Source (Name) | dimension | string |
accdt_disable_reason | Account Disable Reason | dimension | string |
camdt_effective_status | Campaign Effective Status | dimension | string |
camdt_status | Campaign Status | dimension | string |
camdt_bid_strategy | Campaign Bid Strategy | dimension | string |
camdt_budget_remaining | Campaign Remaining Budget | dimension | string |
camdt_buying_type | Campaign Buying Type | dimension | string |
camdt_created_time | Campaign Creation Date/Time | dimension | string |
camdt_daily_budget | Campaign Daily Budget | dimension | string |
camdt_lifetime_budget | Campaign Lifetime Budget | dimension | string |
camdt_objective | Campaign Objective | dimension | string |
camdt_spend_cap | Campaign Spend Cap | dimension | string |
camdt_start_time | Campaign Start Date/Time | dimension | string |
camdt_stop_time | Campaign Stop Date/Time | dimension | string |
camdt_updated_time | Campaign Updated Date/Time | dimension | string |
adstdt_effective_status | Ad set Effective Status | dimension | string |
adstdt_bid_amount | Ad set Bid Control | dimension | string |
adstdt_bid_strategy | Ad set Bid Strategy | dimension | string |
adstdt_billing_event | Ad set Billing Event | dimension | string |
adstdt_budget_remaining | Ad set Remaining Budget | dimension | string |
adstdt_created_time | Ad set Creation Date/Time | dimension | string |
adstdt_daily_budget | Ad set Daily Budget | dimension | string |
adstdt_destination_type | Ad set Destination Type | dimension | string |
adstdt_optimization_goal | Ad set Optimization Goal | dimension | string |
adstdt_pixelid | Ad set Pixel Id | dimension | string |
adstdt_conv_event_type | Ad set Conversion event type | dimension | string |
adstdt_conv_rule | Ad set Conversion event rule | dimension | string |
adstdt_pacing_type | Ad set Delivery Type | dimension | string |
adstdt_status | Ad set Status | dimension | string |
adstdt_start_time | Ad set Start Date/Time | dimension | string |
adstdt_end_time | Ad set End Date/Time | dimension | string |
adstdt_updated_time | Ad set Updated Date/Time | dimension | string |
adstdt_targeting_agerange | Ad set Targeting – Age Range | dimension | string |
adstdt_targeting_custom_audiences | Ad set Targeting – Custom Audience | dimension | string |
adstdt_targeting_excluded_custom_audiences | Ad set Targeting – Custom Audience (Excluded) | dimension | string |
adstdt_targeting_publisher_platforms | Ad set Targeting – Publisher Platforms | dimension | string |
adstdt_targeting_facebook_positions | Ad set Targeting – Facebook Positions | dimension | string |
adstdt_targeting_device_platforms | Ad set Targeting – Device Platforms | dimension | string |
adstdt_targeting_detailed_targeting | Ad set Targeting – Detailed Targeting | dimension | string |
adstdt_targeting_instagram_positions | Ad set Targeting – Instagram Positions | dimension | string |
adstdt_targeting_messenger_positions | Ad set Targeting – Messenger Positions | dimension | string |
adstdt_targeting_audience_network_positions | Ad set Targeting – Audience Network Positions | dimension | string |
adstdt_targeting_locations | Ad set Targeting – Locations | dimension | string |
addt_effective_status | Ad Effective Status | dimension | string |
addt_created_time | Ad Creation Date/Time | dimension | string |
addt_updated_time | Ad Updated Date/Time | dimension | string |
addt_status | Ad Status | dimension | string |
addt_preview_shareable_link | Ad Preview Shareable Link | dimension | string |
allacct_account_name | All Account names | dimension | string |
allacct_account_id | All Account IDs | dimension | string |
allcamp_campaign_name | All Campaign names | dimension | string |
allcamp_campaign_id | All Campaign IDs | dimension | string |
alladst_adset_name | All Ad set names | dimension | string |
alladst_adset_id | All Ad set IDs | dimension | string |
allad_ad_name | All Ad names | dimension | string |
allad_ad_id | All Ad IDs | dimension | string |
clicks | Click (all) | metric | integer |
cost_per_inline_post_engagement | Cost per inline post engagement | metric | integer |
cpc | CPC (all) | metric | float |
cpm | CPM (cost per 1,000 impressions) | metric | float |
cpp | CPP | metric | float |
ctr | CTR (all) | metric | percent |
frequency | Frequency | metric | float |
full_view_impressions | Page post full view impressions | metric | float |
full_view_reach | Page post full view reach | metric | float |
impressions | Impressions | metric | integer |
inline_post_engagement | Inline post engagement | metric | integer |
reach | Reach | metric | integer |
spend | Amount spent | metric | float |
social_spend | Social amount spent | metric | float |
unique_clicks | Unique clicks (all) | metric | integer |
cost_per_unique_click | Cost per unique click (all) | metric | float |
unique_ctr | Unique CTR (all) | metric | integer |
inline_link_clicks | Link clicks | metric | integer |
inline_link_click_ctr | CTR (link click-through rate) | metric | float |
cost_per_inline_link_click | CPC (cost per link click) | metric | float |
unique_inline_link_clicks | Unique link clicks | metric | integer |
cost_per_unique_inline_link_click | Cost per unique link click | metric | float |
unique_inline_link_click_ctr | Unique CTR (link click-through rate) | metric | percent |
quality_ranking | Quality Ranking | metric | string |
qualifying_question_qualify_answer_rate | Qualifying question answer rate | metric | string |
engagement_rate_ranking | Engagement Rate Ranking | metric | string |
conversion_rate_ranking | Conversion Rate Ranking | metric | string |
canvas_avg_view_percent | Instant Experience view percentage | metric | percent |
canvas_avg_view_time | Instant Experience view time | metric | float |
instant_experience_clicks_to_open | Instant Experience clicks to open | metric | float |
instant_experience_clicks_to_start | Instant Experience clicks to start | metric | float |
instant_experience_outbound_clicks | Instant Experience outbound clicks | metric | float |
estimated_ad_recall_rate | Estimated ad recall lift rate | metric | percent |
estimated_ad_recallers | Estimated ad recall lift (people) | metric | float |
cost_per_estimated_ad_recallers | Cost per estimated ad recall lift (people) | metric | float |
website_purchase_roas_offsite_conversion.fb_pixel_purchase | Website purchases ROAS (deprecated – use Purchase ROAS) | metric | float |
purchase_roas_omni_purchase | Purchase ROAS | metric | float |
act_video_view | 3-second video views | metric | float |
cp_act_video_view | Cost per 3-second video view | metric | float |
video_15_sec_watched_actions.video_view | 15-second video views | metric | float |
video_30_sec_watched_actions.video_view | 30-second video views | metric | float |
video_avg_percent_watched_actions.video_view | % Video average watch time (deprecated) | metric | float |
video_avg_time_watched_actions.video_view | Video average watch time | metric | float |
video_p25_watched_actions.video_view | Video watches at 25% | metric | float |
video_p50_watched_actions.video_view | Video watches at 50% | metric | float |
video_p75_watched_actions.video_view | Video watches at 75% | metric | float |
video_p95_watched_actions.video_view | Video watches at 95% (deprecated) | metric | float |
video_p100_watched_actions.video_view | Video watches at 100% | metric | float |
video_play_actions.video_view | Video Plays | metric | float |
cost_per_10_sec_video_view.video_view | Cost per 10-second video views (deprecated- use Cost per ThruPlays) | metric | float |
cost_per_15_sec_video_view.video_view | Cost per 15-second video views | metric | float |
video_thruplay_watched_actions.video_view | ThruPlays | metric | float |
cost_per_thruplay.video_view | Cost per ThruPlays | metric | float |
video_continuous_2_sec_watched_actions.video_view | 2-second continuous video plays | metric | float |
cost_per_2_sec_continuous_video_view.video_view | Cost per 2-second continuous video play | metric | float |
unique_video_continuous_2_sec_watched_actions.video_view | Unique 2-second continuous video plays | metric | float |
unique_video_view_15_sec.video_view | Unique 15-second video views | metric | float |
otbd_outbound_clicks | Outbound clicks | metric | float |
otbd_outbound_clicks_ctr | Outbound CTR (click-through rate) | metric | float |
otbd_unique_outbound_clicks | Unique outbound clicks | metric | float |
otbd_unique_outbound_clicks_ctr | Unique outbound CTR (click-through rate) | metric | float |
otbd_cost_per_outbound_click | Cost per outbound click | metric | float |
otbd_cost_per_unique_outbound_click | Cost per unique outbound click | metric | float |
con_contact_total | Contacts | metric | float |
conval_contact_total | Contact conversion value | metric | float |
cp_con_contact_total | Cost per Contact | metric | float |
con_contact_website | Website contacts | metric | float |
conval_contact_website | Website contact conversion | metric | float |
cp_con_contact_website | Cost per Website contact | metric | float |
con_contact_total | Products customized | metric | float |
conval_contact_total | Customize products conversion value | metric | float |
cp_con_contact_total | Cost per product customized | metric | float |
con_customize_product_website | Website products customized | metric | float |
conval_customize_product_website | Website product customization conversion value | metric | float |
cp_con_customize_product_website | Cost per Website product customized | metric | float |
con_donate_total | Donations | metric | float |
conval_donate_total | Donate conversion value | metric | float |
cp_con_donate_total | Cost per donation | metric | float |
con_donate_website | Website donations | metric | float |
conval_donate_website | Website donation conversion value | metric | float |
cp_con_donate_website | Cost per website donation | metric | float |
con_find_location_total | Location searches | metric | float |
conval_find_location_total | Find location conversion value | metric | float |
cp_con_find_location_total | Cost per location find | metric | float |
con_find_location_website | Website location searches | metric | float |
conval_find_location_website | Website find location conversion value | metric | float |
cp_con_find_location_website | Cost per website location find | metric | float |
con_schedule_total | Appointments scheduled | metric | float |
conval_schedule_total | Schedule conversion value | metric | float |
cp_con_schedule_total | Cost per schedule | metric | float |
con_schedule_website | Website appointments scheduled | metric | float |
conval_schedule_website | Website scheduling conversion value | metric | float |
cp_con_schedule_website | Cost per website schedule | metric | float |
con_start_trial_total | Trials started | metric | float |
conval_start_trial_total | Start trial conversion value | metric | float |
cp_con_start_trial_total | Cost per trial started | metric | float |
con_start_trial_website | Website trials started | metric | float |
conval_start_trial_website | Website trial started conversion value | metric | float |
cp_con_start_trial_website | Cost per website trial started | metric | float |
con_submit_application_total | Applications submitted | metric | float |
conval_submit_application_total | Submit application conversion value | metric | float |
cp_con_submit_application_total | Cost per application submitted | metric | float |
con_submit_application_website | Website applications submitted | metric | float |
conval_submit_application_website | Website applications submitted conversion value | metric | float |
cp_con_submit_application_website | Cost per website application submitted | metric | float |
con_subscribe_total | Subscriptions | metric | float |
conval_subscribe_total | Subscribe conversion value | metric | float |
cp_con_subscribe_total | Cost per subscription | metric | float |
con_subscribe_website | Website subscriptions | metric | float |
conval_subscribe_website | Website subscription conversion value | metric | float |
cp_con_subscribe_website | Cost per website subscription | metric | float |
act_app_custom_event.fb_mobile_achievement_unlocked | Mobile App Feature Unlocks | metric | float |
cp_act_app_custom_event.fb_mobile_achievement_unlocked | Cost Per Mobile App Feature Unlocks | metric | float |
uq_act_app_custom_event.fb_mobile_achievement_unlocked | Unique Mobile App Feature Unlocks | metric | float |
cp_uq_act_app_custom_event.fb_mobile_achievement_unlocked | Cost Per Unique Mobile App Feature Unlocks | metric | float |
actval_app_custom_event.fb_mobile_achievement_unlocked | Mobile App Feature Unlocks Value | metric | float |
act_app_custom_event.fb_mobile_activate_app | Mobile App Starts | metric | float |
cp_act_app_custom_event.fb_mobile_activate_app | Cost Per Mobile App Starts | metric | float |
uq_act_app_custom_event.fb_mobile_activate_app | Unique Mobile App Starts | metric | float |
cp_uq_act_app_custom_event.fb_mobile_activate_app | Cost Per Unique Mobile App Starts | metric | float |
actval_app_custom_event.fb_mobile_activate_app | Mobile App Starts Value | metric | float |
act_omni_activate_app | Mobile App Starts (New) | metric | float |
cp_act_omni_activate_app | Cost Per Mobile App Starts (New) | metric | float |
uq_act_omni_activate_app | Unique Mobile App Starts (New) | metric | float |
cp_uq_act_omni_activate_app | Cost Per Unique Mobile App Starts (New) | metric | float |
actval_omni_activate_app | Mobile App Starts (New) Value | metric | float |
act_app_custom_event.fb_mobile_add_payment_info | Mobile App Payment Details | metric | float |
cp_act_app_custom_event.fb_mobile_add_payment_info | Cost Per Mobile App Payment Details | metric | float |
uq_act_app_custom_event.fb_mobile_add_payment_info | Unique Mobile App Payment Details | metric | float |
cp_uq_act_app_custom_event.fb_mobile_add_payment_info | Cost Per Unique Mobile App Payment Details | metric | float |
actval_app_custom_event.fb_mobile_add_payment_info | Mobile App Payment Details Value | metric | float |
act_app_custom_event.fb_mobile_add_to_cart | Mobile App Adds To Cart | metric | float |
cp_act_app_custom_event.fb_mobile_add_to_cart | Cost Per Mobile App Adds To Cart | metric | float |
uq_act_app_custom_event.fb_mobile_add_to_cart | Unique Mobile App Adds To Cart | metric | float |
cp_uq_act_app_custom_event.fb_mobile_add_to_cart | Cost Per Unique Mobile App Adds To Cart | metric | float |
actval_app_custom_event.fb_mobile_add_to_cart | Mobile App Adds To Cart Value | metric | float |
act_app_custom_event.fb_mobile_add_to_wishlist | Mobile App Adds to Wishlist | metric | float |
cp_act_app_custom_event.fb_mobile_add_to_wishlist | Cost Per Mobile App Adds to Wishlist | metric | float |
uq_act_app_custom_event.fb_mobile_add_to_wishlist | Unique Mobile App Adds to Wishlist | metric | float |
cp_uq_act_app_custom_event.fb_mobile_add_to_wishlist | Cost Per Unique Mobile App Adds to Wishlist | metric | float |
actval_app_custom_event.fb_mobile_add_to_wishlist | Mobile App Adds to Wishlist Value | metric | float |
act_app_custom_event.fb_mobile_complete_registration | Mobile App Registrations | metric | float |
cp_act_app_custom_event.fb_mobile_complete_registration | Cost Per Mobile App Registrations | metric | float |
uq_act_app_custom_event.fb_mobile_complete_registration | Unique Mobile App Registrations | metric | float |
cp_uq_act_app_custom_event.fb_mobile_complete_registration | Cost Per Unique Mobile App Registrations | metric | float |
actval_app_custom_event.fb_mobile_complete_registration | Mobile App Registrations Value | metric | float |
act_app_custom_event.fb_mobile_content_view | Mobile App Content Views | metric | float |
cp_act_app_custom_event.fb_mobile_content_view | Cost Per Mobile App Content Views | metric | float |
uq_act_app_custom_event.fb_mobile_content_view | Unique Mobile App Content Views | metric | float |
cp_uq_act_app_custom_event.fb_mobile_content_view | Cost Per Unique Mobile App Content Views | metric | float |
actval_app_custom_event.fb_mobile_content_view | Mobile App Content Views Value | metric | float |
act_app_custom_event.fb_mobile_initiated_checkout | Mobile App Checkouts | metric | float |
cp_act_app_custom_event.fb_mobile_initiated_checkout | Cost Per Mobile App Checkouts | metric | float |
uq_act_app_custom_event.fb_mobile_initiated_checkout | Unique Mobile App Checkouts | metric | float |
cp_uq_act_app_custom_event.fb_mobile_initiated_checkout | Cost Per Unique Mobile App Checkouts | metric | float |
actval_app_custom_event.fb_mobile_initiated_checkout | Mobile App Checkouts Value | metric | float |
act_app_custom_event.fb_mobile_level_achieved | Mobile App Achievements | metric | float |
cp_act_app_custom_event.fb_mobile_level_achieved | Cost Per Mobile App Achievements | metric | float |
uq_act_app_custom_event.fb_mobile_level_achieved | Unique Mobile App Achievements | metric | float |
cp_uq_act_app_custom_event.fb_mobile_level_achieved | Cost Per Unique Mobile App Achievements | metric | float |
actval_app_custom_event.fb_mobile_level_achieved | Mobile App Achievements Value | metric | float |
act_app_custom_event.fb_mobile_purchase | Mobile App Purchases | metric | float |
cp_act_app_custom_event.fb_mobile_purchase | Cost Per Mobile App Purchases | metric | float |
uq_act_app_custom_event.fb_mobile_purchase | Unique Mobile App Purchases | metric | float |
cp_uq_act_app_custom_event.fb_mobile_purchase | Cost Per Unique Mobile App Purchases | metric | float |
actval_app_custom_event.fb_mobile_purchase | Mobile App Purchases Value | metric | float |
act_app_custom_event.fb_mobile_rate | Mobile App Ratings | metric | float |
cp_act_app_custom_event.fb_mobile_rate | Cost Per Mobile App Ratings | metric | float |
uq_act_app_custom_event.fb_mobile_rate | Unique Mobile App Ratings | metric | float |
cp_uq_act_app_custom_event.fb_mobile_rate | Cost Per Unique Mobile App Ratings | metric | float |
actval_app_custom_event.fb_mobile_rate | Mobile App Ratings Value | metric | float |
act_app_custom_event.fb_mobile_search | Mobile App Searchs | metric | float |
cp_act_app_custom_event.fb_mobile_search | Cost Per Mobile App Searchs | metric | float |
uq_act_app_custom_event.fb_mobile_search | Unique Mobile App Searchs | metric | float |
cp_uq_act_app_custom_event.fb_mobile_search | Cost Per Unique Mobile App Searchs | metric | float |
actval_app_custom_event.fb_mobile_search | Mobile App Searchs Value | metric | float |
act_app_custom_event.fb_mobile_spent_credits | Mobile App Credit Spends | metric | float |
cp_act_app_custom_event.fb_mobile_spent_credits | Cost Per Mobile App Credit Spends | metric | float |
uq_act_app_custom_event.fb_mobile_spent_credits | Unique Mobile App Credit Spends | metric | float |
cp_uq_act_app_custom_event.fb_mobile_spent_credits | Cost Per Unique Mobile App Credit Spends | metric | float |
actval_app_custom_event.fb_mobile_spent_credits | Mobile App Credit Spends Value | metric | float |
act_app_custom_event.fb_mobile_tutorial_completion | Mobile App Tutorial Completions | metric | float |
cp_act_app_custom_event.fb_mobile_tutorial_completion | Cost Per Mobile App Tutorial Completions | metric | float |
uq_act_app_custom_event.fb_mobile_tutorial_completion | Unique Mobile App Tutorial Completions | metric | float |
cp_uq_act_app_custom_event.fb_mobile_tutorial_completion | Cost Per Unique Mobile App Tutorial Completions | metric | float |
actval_app_custom_event.fb_mobile_tutorial_completion | Mobile App Tutorial Completions Value | metric | float |
act_app_custom_event.other | Other Mobile App Actions | metric | float |
cp_act_app_custom_event.other | Cost Per Other Mobile App Actions | metric | float |
uq_act_app_custom_event.other | Unique Other Mobile App Actions | metric | float |
cp_uq_act_app_custom_event.other | Cost Per Unique Other Mobile App Actions | metric | float |
actval_app_custom_event.other | Other Mobile App Actions Value | metric | float |
act_omni_custom | Other Mobile App Actions (Custom) | metric | float |
cp_act_omni_custom | Cost Per Other Mobile App Actions (Custom) | metric | float |
uq_act_omni_custom | Unique Other Mobile App Actions (Custom) | metric | float |
cp_uq_act_omni_custom | Cost Per Unique Other Mobile App Actions (Custom) | metric | float |
actval_omni_custom | Other Mobile App Actions (Custom) Value | metric | float |
act_app_install | App Installs (Old) | metric | float |
cp_act_app_install | Cost Per App Installs (Old) | metric | float |
uq_act_app_install | Unique App Installs (Old) | metric | float |
cp_uq_act_app_install | Cost Per Unique App Installs (Old) | metric | float |
actval_app_install | App Installs (Old) Value | metric | float |
act_omni_app_install | App Installs | metric | float |
cp_act_omni_app_install | Cost Per App Installs | metric | float |
uq_act_omni_app_install | Unique App Installs | metric | float |
cp_uq_act_omni_app_install | Cost Per Unique App Installs | metric | float |
actval_omni_app_install | App Installs Value | metric | float |
act_app_use | App Uses | metric | float |
cp_act_app_use | Cost Per App Uses | metric | float |
uq_act_app_use | Unique App Uses | metric | float |
cp_uq_act_app_use | Cost Per Unique App Uses | metric | float |
actval_app_use | App Uses Value | metric | float |
act_checkin | Check-ins | metric | float |
cp_act_checkin | Cost Per Check-ins | metric | float |
uq_act_checkin | Unique Check-ins | metric | float |
cp_uq_act_checkin | Cost Per Unique Check-ins | metric | float |
actval_checkin | Check-ins Value | metric | float |
act_comment | Post Comments | metric | float |
cp_act_comment | Cost Per Post Comments | metric | float |
uq_act_comment | Unique Post Comments | metric | float |
cp_uq_act_comment | Cost Per Unique Post Comments | metric | float |
actval_comment | Post Comments Value | metric | float |
act_credit_spent | Credit Spends | metric | float |
cp_act_credit_spent | Cost Per Credit Spends | metric | float |
uq_act_credit_spent | Unique Credit Spends | metric | float |
cp_uq_act_credit_spent | Cost Per Unique Credit Spends | metric | float |
actval_credit_spent | Credit Spends Value | metric | float |
act_games.plays | Game Plays | metric | float |
cp_act_games.plays | Cost Per Game Plays | metric | float |
uq_act_games.plays | Unique Game Plays | metric | float |
cp_uq_act_games.plays | Cost Per Unique Game Plays | metric | float |
actval_games.plays | Game Plays Value | metric | float |
act_landing_page_view | Landing Page Views | metric | float |
cp_act_landing_page_view | Cost Per Landing Page Views | metric | float |
uq_act_landing_page_view | Unique Landing Page Views | metric | float |
cp_uq_act_landing_page_view | Cost Per Unique Landing Page Views | metric | float |
actval_landing_page_view | Landing Page Views Value | metric | float |
act_leadgen.other | Leads (Form) – (Deprecated) | metric | float |
cp_act_leadgen.other | Cost Per Leads (Form) – (Deprecated) | metric | float |
uq_act_leadgen.other | Unique Leads (Form) – (Deprecated) | metric | float |
cp_uq_act_leadgen.other | Cost Per Unique Leads (Form) – (Deprecated) | metric | float |
actval_leadgen.other | Leads (Form) – (Deprecated) Value | metric | float |
act_lead | Leads | metric | float |
cp_act_lead | Cost Per Leads | metric | float |
uq_act_lead | Unique Leads | metric | float |
cp_uq_act_lead | Cost Per Unique Leads | metric | float |
actval_lead | Leads Value | metric | float |
act_onsite_conversion.lead_grouped | Leads (Form) | metric | float |
cp_act_onsite_conversion.lead_grouped | Cost Per Leads (Form) | metric | float |
uq_act_onsite_conversion.lead_grouped | Unique Leads (Form) | metric | float |
cp_uq_act_onsite_conversion.lead_grouped | Cost Per Unique Leads (Form) | metric | float |
actval_onsite_conversion.lead_grouped | Leads (Form) Value | metric | float |
act_like | Page Likes | metric | float |
cp_act_like | Cost Per Page Likes | metric | float |
uq_act_like | Unique Page Likes | metric | float |
cp_uq_act_like | Cost Per Unique Page Likes | metric | float |
actval_like | Page Likes Value | metric | float |
act_link_click | Link Clicks (Action) | metric | float |
cp_act_link_click | Cost Per Link Clicks (Action) | metric | float |
uq_act_link_click | Unique Link Clicks (Action) | metric | float |
cp_uq_act_link_click | Cost Per Unique Link Clicks (Action) | metric | float |
actval_link_click | Link Clicks (Action) Value | metric | float |
act_mention | Page Mentions | metric | float |
cp_act_mention | Cost Per Page Mentions | metric | float |
uq_act_mention | Unique Page Mentions | metric | float |
cp_uq_act_mention | Cost Per Unique Page Mentions | metric | float |
actval_mention | Page Mentions Value | metric | float |
act_messenger.block | Message Blocks | metric | float |
cp_act_messenger.block | Cost Per Message Blocks | metric | float |
uq_act_messenger.block | Unique Message Blocks | metric | float |
cp_uq_act_messenger.block | Cost Per Unique Message Blocks | metric | float |
actval_messenger.block | Message Blocks Value | metric | float |
act_messenger.reply | Message Replys | metric | float |
cp_act_messenger.reply | Cost Per Message Replys | metric | float |
uq_act_messenger.reply | Unique Message Replys | metric | float |
cp_uq_act_messenger.reply | Cost Per Unique Message Replys | metric | float |
actval_messenger.reply | Message Replys Value | metric | float |
act_mobile_app_install | Mobile App Installs | metric | float |
cp_act_mobile_app_install | Cost Per Mobile App Installs | metric | float |
uq_act_mobile_app_install | Unique Mobile App Installs | metric | float |
cp_uq_act_mobile_app_install | Cost Per Unique Mobile App Installs | metric | float |
actval_mobile_app_install | Mobile App Installs Value | metric | float |
act_new_mobile | Newly Purchased Mobile Devices | metric | float |
cp_act_new_mobile | Cost Per Newly Purchased Mobile Devices | metric | float |
uq_act_new_mobile | Unique Newly Purchased Mobile Devices | metric | float |
cp_uq_act_new_mobile | Cost Per Unique Newly Purchased Mobile Devices | metric | float |
actval_new_mobile | Newly Purchased Mobile Devices Value | metric | float |
act_offsite_conversion | Website Conversions | metric | float |
cp_act_offsite_conversion | Cost Per Website Conversions | metric | float |
uq_act_offsite_conversion | Unique Website Conversions | metric | float |
cp_uq_act_offsite_conversion | Cost Per Unique Website Conversions | metric | float |
actval_offsite_conversion | Website Conversions Value | metric | float |
act_offsite_conversion.add_to_cart | Adds to Cart (Offsite) | metric | float |
cp_act_offsite_conversion.add_to_cart | Cost Per Adds to Cart (Offsite) | metric | float |
uq_act_offsite_conversion.add_to_cart | Unique Adds to Cart (Offsite) | metric | float |
cp_uq_act_offsite_conversion.add_to_cart | Cost Per Unique Adds to Cart (Offsite) | metric | float |
actval_offsite_conversion.add_to_cart | Adds to Cart (Offsite) Value | metric | float |
act_offsite_conversion.checkout | Checkouts (Offsite) | metric | float |
cp_act_offsite_conversion.checkout | Cost Per Checkouts (Offsite) | metric | float |
uq_act_offsite_conversion.checkout | Unique Checkouts (Offsite) | metric | float |
cp_uq_act_offsite_conversion.checkout | Cost Per Unique Checkouts (Offsite) | metric | float |
actval_offsite_conversion.checkout | Checkouts (Offsite) Value | metric | float |
act_offsite_conversion.fb_pixel_add_payment_info | Website Adds Payment Info | metric | float |
cp_act_offsite_conversion.fb_pixel_add_payment_info | Cost Per Website Adds Payment Info | metric | float |
uq_act_offsite_conversion.fb_pixel_add_payment_info | Unique Website Adds Payment Info | metric | float |
cp_uq_act_offsite_conversion.fb_pixel_add_payment_info | Cost Per Unique Website Adds Payment Info | metric | float |
actval_offsite_conversion.fb_pixel_add_payment_info | Website Adds Payment Info Value | metric | float |
act_add_payment_info | Adds Payment Info | metric | float |
cp_act_add_payment_info | Cost Per Adds Payment Info | metric | float |
uq_act_add_payment_info | Unique Adds Payment Info | metric | float |
cp_uq_act_add_payment_info | Cost Per Unique Adds Payment Info | metric | float |
actval_add_payment_info | Adds Payment Info Value | metric | float |
act_offsite_conversion.fb_pixel_add_to_cart | Website Adds To Cart (old) | metric | float |
cp_act_offsite_conversion.fb_pixel_add_to_cart | Cost Per Website Adds To Cart (old) | metric | float |
uq_act_offsite_conversion.fb_pixel_add_to_cart | Unique Website Adds To Cart (old) | metric | float |
cp_uq_act_offsite_conversion.fb_pixel_add_to_cart | Cost Per Unique Website Adds To Cart (old) | metric | float |
actval_offsite_conversion.fb_pixel_add_to_cart | Website Adds To Cart (old) Value | metric | float |
act_add_to_cart | Adds to Cart | metric | float |
cp_act_add_to_cart | Cost Per Adds to Cart | metric | float |
uq_act_add_to_cart | Unique Adds to Cart | metric | float |
cp_uq_act_add_to_cart | Cost Per Unique Adds to Cart | metric | float |
actval_add_to_cart | Adds to Cart Value | metric | float |
act_omni_add_to_cart | Adds To Cart (New) | metric | float |
cp_act_omni_add_to_cart | Cost Per Adds To Cart (New) | metric | float |
uq_act_omni_add_to_cart | Unique Adds To Cart (New) | metric | float |
cp_uq_act_omni_add_to_cart | Cost Per Unique Adds To Cart (New) | metric | float |
actval_omni_add_to_cart | Adds To Cart (New) Value | metric | float |
act_offsite_conversion.fb_pixel_add_to_wishlist | Website Adds To Wishlist (old) | metric | float |
cp_act_offsite_conversion.fb_pixel_add_to_wishlist | Cost Per Website Adds To Wishlist (old) | metric | float |
uq_act_offsite_conversion.fb_pixel_add_to_wishlist | Unique Website Adds To Wishlist (old) | metric | float |
cp_uq_act_offsite_conversion.fb_pixel_add_to_wishlist | Cost Per Unique Website Adds To Wishlist (old) | metric | float |
actval_offsite_conversion.fb_pixel_add_to_wishlist | Website Adds To Wishlist (old) Value | metric | float |
act_add_to_wishlist | Adds To Wishlist | metric | float |
cp_act_add_to_wishlist | Cost Per Adds To Wishlist | metric | float |
uq_act_add_to_wishlist | Unique Adds To Wishlist | metric | float |
cp_uq_act_add_to_wishlist | Cost Per Unique Adds To Wishlist | metric | float |
actval_add_to_wishlist | Adds To Wishlist Value | metric | float |
act_offsite_conversion.fb_pixel_complete_registration | Website Registration Completed | metric | float |
cp_act_offsite_conversion.fb_pixel_complete_registration | Cost Per Website Registration Completed | metric | float |
uq_act_offsite_conversion.fb_pixel_complete_registration | Unique Website Registration Completed | metric | float |
cp_uq_act_offsite_conversion.fb_pixel_complete_registration | Cost Per Unique Website Registration Completed | metric | float |
actval_offsite_conversion.fb_pixel_complete_registration | Website Registration Completed Value | metric | float |
act_complete_registration | Completed Registration | metric | float |
cp_act_complete_registration | Cost Per Completed Registration | metric | float |
uq_act_complete_registration | Unique Completed Registration | metric | float |
cp_uq_act_complete_registration | Cost Per Unique Completed Registration | metric | float |
actval_complete_registration | Completed Registration Value | metric | float |
act_omni_complete_registration | Completed Registration (New) | metric | float |
cp_act_omni_complete_registration | Cost Per Completed Registration (New) | metric | float |
uq_act_omni_complete_registration | Unique Completed Registration (New) | metric | float |
cp_uq_act_omni_complete_registration | Cost Per Unique Completed Registration (New) | metric | float |
actval_omni_complete_registration | Completed Registration (New) Value | metric | float |
act_offsite_conversion.fb_pixel_initiate_checkout | Website Checkouts Initiated (old) | metric | float |
cp_act_offsite_conversion.fb_pixel_initiate_checkout | Cost Per Website Checkouts Initiated (old) | metric | float |
uq_act_offsite_conversion.fb_pixel_initiate_checkout | Unique Website Checkouts Initiated (old) | metric | float |
cp_uq_act_offsite_conversion.fb_pixel_initiate_checkout | Cost Per Unique Website Checkouts Initiated (old) | metric | float |
actval_offsite_conversion.fb_pixel_initiate_checkout | Website Checkouts Initiated (old) Value | metric | float |
act_initiate_checkout | Checkouts Initiated | metric | float |
cp_act_initiate_checkout | Cost Per Checkouts Initiated | metric | float |
uq_act_initiate_checkout | Unique Checkouts Initiated | metric | float |
cp_uq_act_initiate_checkout | Cost Per Unique Checkouts Initiated | metric | float |
actval_initiate_checkout | Checkouts Initiated Value | metric | float |
act_omni_initiated_checkout | Checkouts Initiated (New) | metric | float |
cp_act_omni_initiated_checkout | Cost Per Checkouts Initiated (New) | metric | float |
uq_act_omni_initiated_checkout | Unique Checkouts Initiated (New) | metric | float |
cp_uq_act_omni_initiated_checkout | Cost Per Unique Checkouts Initiated (New) | metric | float |
actval_omni_initiated_checkout | Checkouts Initiated (New) Value | metric | float |
act_offsite_conversion.fb_pixel_lead | Website Leads (old) | metric | float |
cp_act_offsite_conversion.fb_pixel_lead | Cost Per Website Leads (old) | metric | float |
uq_act_offsite_conversion.fb_pixel_lead | Unique Website Leads (old) | metric | float |
cp_uq_act_offsite_conversion.fb_pixel_lead | Cost Per Unique Website Leads (old) | metric | float |
actval_offsite_conversion.fb_pixel_lead | Website Leads (old) Value | metric | float |
act_offsite_conversion.fb_pixel_purchase | Website Purchases (old) | metric | float |
cp_act_offsite_conversion.fb_pixel_purchase | Cost Per Website Purchases (old) | metric | float |
uq_act_offsite_conversion.fb_pixel_purchase | Unique Website Purchases (old) | metric | float |
cp_uq_act_offsite_conversion.fb_pixel_purchase | Cost Per Unique Website Purchases (old) | metric | float |
actval_offsite_conversion.fb_pixel_purchase | Website Purchases (old) Value | metric | float |
act_omni_purchase | Purchases | metric | float |
cp_act_omni_purchase | Cost Per Purchases | metric | float |
uq_act_omni_purchase | Unique Purchases | metric | float |
cp_uq_act_omni_purchase | Cost Per Unique Purchases | metric | float |
actval_omni_purchase | Purchases Value | metric | float |
act_offsite_conversion.fb_pixel_search | Website Searches (old) | metric | float |
cp_act_offsite_conversion.fb_pixel_search | Cost Per Website Searches (old) | metric | float |
uq_act_offsite_conversion.fb_pixel_search | Unique Website Searches (old) | metric | float |
cp_uq_act_offsite_conversion.fb_pixel_search | Cost Per Unique Website Searches (old) | metric | float |
actval_offsite_conversion.fb_pixel_search | Website Searches (old) Value | metric | float |
act_search | Searches | metric | float |
cp_act_search | Cost Per Searches | metric | float |
uq_act_search | Unique Searches | metric | float |
cp_uq_act_search | Cost Per Unique Searches | metric | float |
actval_search | Searches Value | metric | float |
act_omni_search | Searches (New) | metric | float |
cp_act_omni_search | Cost Per Searches (New) | metric | float |
uq_act_omni_search | Unique Searches (New) | metric | float |
cp_uq_act_omni_search | Cost Per Unique Searches (New) | metric | float |
actval_omni_search | Searches (New) Value | metric | float |
act_offsite_conversion.fb_pixel_view_content | Website Content Views (old) | metric | float |
cp_act_offsite_conversion.fb_pixel_view_content | Cost Per Website Content Views (old) | metric | float |
uq_act_offsite_conversion.fb_pixel_view_content | Unique Website Content Views (old) | metric | float |
cp_uq_act_offsite_conversion.fb_pixel_view_content | Cost Per Unique Website Content Views (old) | metric | float |
actval_offsite_conversion.fb_pixel_view_content | Website Content Views (old) Value | metric | float |
act_view_content | Content Views | metric | float |
cp_act_view_content | Cost Per Content Views | metric | float |
uq_act_view_content | Unique Content Views | metric | float |
cp_uq_act_view_content | Cost Per Unique Content Views | metric | float |
actval_view_content | Content Views Value | metric | float |
act_omni_view_content | Content Views (New) | metric | float |
cp_act_omni_view_content | Cost Per Content Views (New) | metric | float |
uq_act_omni_view_content | Unique Content Views (New) | metric | float |
cp_uq_act_omni_view_content | Cost Per Unique Content Views (New) | metric | float |
actval_omni_view_content | Content Views (New) Value | metric | float |
act_offsite_conversion.key_page_view | Key Page Views | metric | float |
cp_act_offsite_conversion.key_page_view | Cost Per Key Page Views | metric | float |
uq_act_offsite_conversion.key_page_view | Unique Key Page Views | metric | float |
cp_uq_act_offsite_conversion.key_page_view | Cost Per Unique Key Page Views | metric | float |
actval_offsite_conversion.key_page_view | Key Page Views Value | metric | float |
act_offsite_conversion.lead | Leads (Offsite Conv.) | metric | float |
cp_act_offsite_conversion.lead | Cost Per Leads (Offsite Conv.) | metric | float |
uq_act_offsite_conversion.lead | Unique Leads (Offsite Conv.) | metric | float |
cp_uq_act_offsite_conversion.lead | Cost Per Unique Leads (Offsite Conv.) | metric | float |
actval_offsite_conversion.lead | Leads (Offsite Conv.) Value | metric | float |
act_offsite_conversion.other | Other Website Conversions | metric | float |
cp_act_offsite_conversion.other | Cost Per Other Website Conversions | metric | float |
uq_act_offsite_conversion.other | Unique Other Website Conversions | metric | float |
cp_uq_act_offsite_conversion.other | Cost Per Unique Other Website Conversions | metric | float |
actval_offsite_conversion.other | Other Website Conversions Value | metric | float |
act_offsite_conversion.registration | Registrations | metric | float |
cp_act_offsite_conversion.registration | Cost Per Registrations | metric | float |
uq_act_offsite_conversion.registration | Unique Registrations | metric | float |
cp_uq_act_offsite_conversion.registration | Cost Per Unique Registrations | metric | float |
actval_offsite_conversion.registration | Registrations Value | metric | float |
act_onsite_conversion.flow_complete | On-Facebook Workflow Completions | metric | float |
cp_act_onsite_conversion.flow_complete | Cost Per On-Facebook Workflow Completions | metric | float |
uq_act_onsite_conversion.flow_complete | Unique On-Facebook Workflow Completions | metric | float |
cp_uq_act_onsite_conversion.flow_complete | Cost Per Unique On-Facebook Workflow Completions | metric | float |
actval_onsite_conversion.flow_complete | On-Facebook Workflow Completions Value | metric | float |
act_onsite_conversion.messaging_block | Blocked Messaging Conversations | metric | float |
cp_act_onsite_conversion.messaging_block | Cost Per Blocked Messaging Conversations | metric | float |
uq_act_onsite_conversion.messaging_block | Unique Blocked Messaging Conversations | metric | float |
cp_uq_act_onsite_conversion.messaging_block | Cost Per Unique Blocked Messaging Conversations | metric | float |
actval_onsite_conversion.messaging_block | Blocked Messaging Conversations Value | metric | float |
act_onsite_conversion.messaging_conversation_started_7d | Messaging Conversations Started | metric | float |
cp_act_onsite_conversion.messaging_conversation_started_7d | Cost Per Messaging Conversations Started | metric | float |
uq_act_onsite_conversion.messaging_conversation_started_7d | Unique Messaging Conversations Started | metric | float |
cp_uq_act_onsite_conversion.messaging_conversation_started_7d | Cost Per Unique Messaging Conversations Started | metric | float |
actval_onsite_conversion.messaging_conversation_started_7d | Messaging Conversations Started Value | metric | float |
act_onsite_conversion.messaging_first_reply | New Messaging Conversations | metric | float |
cp_act_onsite_conversion.messaging_first_reply | Cost Per New Messaging Conversations | metric | float |
uq_act_onsite_conversion.messaging_first_reply | Unique New Messaging Conversations | metric | float |
cp_uq_act_onsite_conversion.messaging_first_reply | Cost Per Unique New Messaging Conversations | metric | float |
actval_onsite_conversion.messaging_first_reply | New Messaging Conversations Value | metric | float |
act_onsite_conversion.purchase | On-Facebook Purchases | metric | float |
cp_act_onsite_conversion.purchase | Cost Per On-Facebook Purchases | metric | float |
uq_act_onsite_conversion.purchase | Unique On-Facebook Purchases | metric | float |
cp_uq_act_onsite_conversion.purchase | Cost Per Unique On-Facebook Purchases | metric | float |
actval_onsite_conversion.purchase | On-Facebook Purchases Value | metric | float |
act_photo_view | Page Photo Views | metric | float |
cp_act_photo_view | Cost Per Page Photo Views | metric | float |
uq_act_photo_view | Unique Page Photo Views | metric | float |
cp_uq_act_photo_view | Cost Per Unique Page Photo Views | metric | float |
actval_photo_view | Page Photo Views Value | metric | float |
act_post | Post Shares | metric | float |
cp_act_post | Cost Per Post Shares | metric | float |
uq_act_post | Unique Post Shares | metric | float |
cp_uq_act_post | Cost Per Unique Post Shares | metric | float |
actval_post | Post Shares Value | metric | float |
act_post_reaction | Post Reactions | metric | float |
cp_act_post_reaction | Cost Per Post Reactions | metric | float |
uq_act_post_reaction | Unique Post Reactions | metric | float |
cp_uq_act_post_reaction | Cost Per Unique Post Reactions | metric | float |
actval_post_reaction | Post Reactions Value | metric | float |
act_onsite_conversion.post_save | Offer Saves | metric | float |
cp_act_onsite_conversion.post_save | Cost Per Offer Saves | metric | float |
uq_act_onsite_conversion.post_save | Unique Offer Saves | metric | float |
cp_uq_act_onsite_conversion.post_save | Cost Per Unique Offer Saves | metric | float |
actval_onsite_conversion.post_save | Offer Saves Value | metric | float |
act_rsvp | Event Responses | metric | float |
cp_act_rsvp | Cost Per Event Responses | metric | float |
uq_act_rsvp | Unique Event Responses | metric | float |
cp_uq_act_rsvp | Cost Per Unique Event Responses | metric | float |
actval_rsvp | Event Responses Value | metric | float |
act_page_engagement | Page Engagement | metric | float |
cp_act_page_engagement | Cost Per Page Engagement | metric | float |
uq_act_page_engagement | Unique Page Engagement | metric | float |
cp_uq_act_page_engagement | Cost Per Unique Page Engagement | metric | float |
actval_page_engagement | Page Engagement Value | metric | float |
act_post_engagement | Post Engagement | metric | float |
cp_act_post_engagement | Cost Per Post Engagement | metric | float |
uq_act_post_engagement | Unique Post Engagement | metric | float |
cp_uq_act_post_engagement | Cost Per Unique Post Engagement | metric | float |
actval_post_engagement | Post Engagement Value | metric | float |