Infusionsoft Order Forms Tracking in Google Analytics

Last Updated on April 22, 2019 by Ritwik B

We’ll be looking at tracking Infusionsoft order forms via e-commerce tracking feature of google analytics.

GTM would be used for the setup process.

Here are some important prerequisites:

  • Make sure analytics tracking is turned on in View > E-commerce settings
  • GTM Code is installed on all pages of the site.

Here’s what you’ll get

  • E-commerce Transaction Data in Google Analytics
  • No Duplicate Tracking of order IDs 

The code to prevent duplicate tracking was inspired from here.

You’ll be ready in no time. Just follow these 3 simple steps:

  • Infusionsoft E-commerce Tracking Code Setup in GTM
  • Google Analytics E-commerce Tracking Tag
  • Infusionsoft Order Form Setup

 

Infusionsoft E-commerce Tracking Code Setup in GTM

 

  • Create Custom Variables of type URL > Select Query & type ‘orderId’.

Infusionsoft ecommerce tracking - Order ID

  • Create a new Custom HTML tag & paste the following code.
<script>
function captureOrder(){
window.dataLayer = window.dataLayer || []
var d=[];
var t = 0
var productName=/productName=([^&]+)/i.exec(location.search)[1].split(',');
var price=/price=([^&]+)/i.exec(location.search)[1].split(',')
var orderId = /orderId=([^&]+)/i.exec(location.search)[1]

if(productName.length != price.length) { return false }

for(var i=0;i<productName.length;i++)
{
d.push({
       'sku': '100' +"-"+productName[i],
       'name': productName[i] ,
       'price': parseFloat(price[i]),
       'quantity': 1
   }) 
t+=parseFloat(price[i])
}    
    
  dataLayer.push({
  'transactionId' : orderId,
  'transactionTotal' : t,
  'transactionProducts' : d,
  'event' : 'transaction_success'               
  
  })
  
  }
  
  

		var orderID = /orderID=([^&]+)/i.exec(location.search)[1];
		if(document.cookie.indexOf('orderIds')>-1){
 			var trackedOrderIds = /orderIds=([^;]+)/g.exec(document.cookie)[1].split("|");
   			if(trackedOrderIds.indexOf(orderID)==-1){         
          		captureOrder();
                trackedOrderIds.push(orderID);
				var d = new Date();
    			d.setTime(d.getTime() + (180*24*60*60*1000));
    			var expires = "expires="+d.toUTCString();           
    			document.cookie = "orderIds=" + trackedOrderIds.join('|') + "; " + expires;
        	    

            }
		}else{
      		captureOrder();
                var trackedOrderIds = [];
      		trackedOrderIds.push(orderID);
  			var d = new Date();
    		d.setTime(d.getTime() + (180*24*60*60*1000));
    		var expires = "expires="+d.toUTCString();           
    		document.cookie = "orderIds=" + trackedOrderIds.join('|') + "; " + expires;
		}
</script>
  • Create a Trigger with the following configuration:
    (Make sure to enter the correct Thank you page URL by replacing the “/order-success/”)

Infusionsoft_TransactionSuccess_Trigger

 

Google Analytics E-commerce Tracking Tag

  • Create Google Analytics Tag with Type ‘Transaction’.

Ecommerce_Tag_-_Transaction

 

  • Trigger the above tag with a custom event named ‘transaction_success‘.

Infusionsoft_-_Ecommerce_Tracking_Trigger

 

Infusionsoft Order Form Setup

 

  • Go To E-commerce > E-commerce Setup > Order Forms.

Infusionsoft_Order_Forms

 

  • Create an order form or open the once created.
  • Here, you can include any number of products. The only thing to check here is quantity should be 1 for each product & user should not be able to change the quantity.

Infusionsoft_Order_Forms_-_Test_Products

  • In Thank you page tab, make sure to use the thankyou page on your domain.
  • Now most important part. When you paste your thankyou page URL, include the ‘productName & ‘price’ parameter.

    Eg: If you have a single product ‘ProductA’ for price 100. 

    Thankyou Page URL: www.xyz.com/order-success/?productName=ProductA&price=100 

    Eg: If you have 2 products ‘ProductA’ & ‘ProductB’ for price 100 & 120 respectively.
    Thankyou Page URL: www.xyz.com/order-success/?productName=ProductA,ProductB&price=100,120
    & so on…..

  • You can replace the ‘ProductA’& ‘ProductB’ with any name you like. The same will appear as the product name in google analytics.
  • Lastly, check the option “Pass contact’s information to the Thank You Page”.

Infusionsoft_ThankyouPage_Settings

 

Summary

  • Make sure you have products with the single quantity which cannot be changed by users.
  • Also, in Google Analytics, the e-commerce settings in the view should be turned on.
  • You should use the Thankyou page URL on your domain instead of infusionsoft’s.

Let me know if you implement it successfully or face any issues.

 

Other useful articles:

Automated Cost Data Import – Facebook To Google Analytics

Power Of Segments in Google Analytics

10 Powerful Facebook Custom Events for Remarketing – Google Tag Manager

Adwords CPA Scanner – Analyze & Reduce High CPAs in Seconds.

 

Ritwik is a product owner at DigiXport. He also loves to write technical & easy to understand blogs for Marketers & Entrepreneurs. A Firm Believer in Teaching -> Learning -> Growing. :)

One comment

  1. Thanks for the useful article! How do I install the GTM code on Infusionsoft order forms?

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