14 Powerful Ways To Reduce Cost Per Acquisition [Updated]
I have come across many organizations where as soon as they see High Cost per Acquisition, they start to experiment on the landing pages, do A/B tests, multivariate tests &…
Adwords CPA Scanner – Analyze & Reduce High CPAs in Seconds.
Many times, we see that the Campaign A is doing well as its CPA is under X$. But when we break it down by a dimension X, we find that…
Advanced Guide To Channel Groupings in Google Analytics
This guide would be useful for someone who is looking at creating / editing Default & Custom channel groupings in google analytics. We'll be looking at some of the answers to…
16 Powerful Facebook Custom Events To Define Audiences & Conversions – Google Tag Manager
I'll be showing you the step by step method to track various Facebook Custom Events. You can use it to Build Remarketing List (Custom Audiences) Defining Conversions But Wait... It…
How To Setup & Debug Facebook Pixel Code – Google Tag Manager – Step by Step Guide
I'll be showing the step by step method to setup & debug facebook pixel code on your website through tag manager. I am assuming you have tag manager account created.…
Avoid Adwords Cross Triggering of Keywords within Seconds – Pro Guide
In Google Adwords, many times you might have noticed that a search query matches one or more keywords in a different ad group. This results in AdWords showing different ads, not…
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Track Facebook Like, Comment & Share in Real Time – Google Analytics & Google Sheets
I’ll explain one of the ADVANCED methods to track Facebook Like, Comment & Share in Real Time in Google Analytics. These events will take place on the Facebook platform. The setup…
Adwords Powerful Reports to Optimize 4Cs (CPA, CTR, CPC, Conv. Rate) – Google Analytics
I am assuming that Google Adwords & Analytics are properly integrated & Goals / Transactions have been defined in GA Here are the Adwords powerful reports which you should be optimizing everyday…
10 Incredible Ways to Analyze High Bounce Rate – Advanced Guide
Today, we'll be focusing on this buzz keyword 'High Bounce Rate'. Why is this metric a nightmare for some businesses?? Is having a high bounce rate really bad? I'll be focusing…
4 Mistakes To Avoid While Starting Digital Marketing Campaigns.
I would like to highlight some mistakes which most of the businesses make and how you could avoid them. Many times we tend to ignore our smaller mistakes which eventually leads to…